Privacy Posts

New Technology Allows Users to Pay with Their Palm

WIFR News in Rockford, Ill. reported yesterday (Nov. 25) on technology that allows you to pay, not with a card or your phone, but with the palm of your hand.

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Is Intelligent Data Based on Machine Learning the Way of the Future?

IBM is now utilizing Watson’s intelligent data to predict what products will be hot this holiday season, reports Engadget.

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Walmart’s Use of Facial Recognition Tech to Spot Shoplifters Raises Privacy Concerns

An article on Fortune today outlined the use of FaceFirst, a facial recognition technology, in retail outlets to help identify suspected shoplifters. The concept is simple: the system identifies individuals from a live image feed and compares their facial features against a pre-existing database put together by the retailer of known suspects or offenders; if there is a match, a security guard or employee is notified via email, text or SMS alert.

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How E-tailers Personalize Outfits to Customers' Taste

Last week (Aug. 5), the Wall Street Journal's Erin Geiger Smith wrote about online clothing retail MM.Lafleur, which asks customers survey questions in an attempt to glean a sense of their personal style.

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Daily Dose of iQ: Personalized Marketing Can Be 'Cool or Creepy'

Mobile Marketing today published an article about a Rich Relevance consumer study (from May 2015), which identifies how personalized marketing can be interpreted as either "cool" or "creepy." And of course, the line between the two can be fine.

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Daily Dose of iQ: New Study Reveals Consumer Qualms with Data Mining

Last week (June 4), the New York Times' Natasha Singer previewed a new study conducted by the Annenberg School of Communication at the University of Pennsylvania, which looked at consumer attitudes toward the sharing of their private data in exchange for deals or discounts.

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Daily Dose of iQ: E-Commerce Lessons from (You Guessed It) Amazon

We came across a couple articles today that outline e-commerce best practices. The first article, written by NYU Stern marketing professor (and L2 Founder & CEO) Scott Galloway, looks at e-commerce through the lens of "Amazon strategy." The second article (by Benjamin Spiegel, CEO of MMI Agency, which specializes in digital advertising) took a more generic approach. But the two cover a lot of the same points.

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Daily Dose of iQ: U.S. By Far Largest Victim of Credit Card Fraud

Quartz reported today that nearly half (47%) of global credit card fraud occurs in the U.S., despite the U.S. only accounting for about a quarter (24%) of the world's credit cards, according to a report from Barclays (see above graphic).

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Daily Dose of iQ: Verizon Buys AOL to Connect Mobile Data and Ad Sales

News broke yesterday (May 12) that Verizon is acquiring AOL for a sum of $4.4 billion and AOL CEO Tim Armstrong (pictured above) sent a memo to staff about the deal.

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Daily Dose of iQ: Google Allows Marketers to Determine ROI on Mobile AdWords

Think about how often you Google businesses on your phone to find their number (say, to order takeout) or their address (to launch Google Maps and find directions to get there). More often than not, the first result you see on your phone is a paid AdWord for that business.

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Daily Dose of iQ: Retail Data Opportunities for Malls, Things

Last week (March 23) Advertising Age published an article about "smart malls," like the new Fashion District at Westfield Garden State Plaza in Paramus, N.J.

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Daily Dose of iQ: MagicBand Concept Makes Me Want to Go to Disney World

It's back in the news: Disney's incredible MagicBand! We blogged about this a couple years ago (I can't believe it's been two years already); the bracelet was being called "MyMagic+" at the time.

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Daily Dose of iQ: Personalized Shopping Takes Different Forms

We came across a couple of different examples of personalized shopping today.

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