WIFR News in Rockford, Ill. reported yesterday (Nov. 25) on technology that allows you to pay, not with a card or your phone, but with the palm of your hand.
IBM is now utilizing Watson’s intelligent data to predict what products will be hot this holiday season, reports Engadget.
An article on Fortune today outlined the use of FaceFirst, a facial recognition technology, in retail outlets to help identify suspected shoplifters. The concept is simple: the system identifies individuals from a live image feed and compares their facial features against a pre-existing database put together by the retailer of known suspects or offenders; if there is a match, a security guard or employee is notified via email, text or SMS alert.
Last week (Aug. 5), the Wall Street Journal's Erin Geiger Smith wrote about online clothing retail MM.Lafleur, which asks customers survey questions in an attempt to glean a sense of their personal style.
Mobile Marketing today published an article about a Rich Relevance consumer study (from May 2015), which identifies how personalized marketing can be interpreted as either "cool" or "creepy." And of course, the line between the two can be fine.
Last week (June 4), the New York Times' Natasha Singer previewed a new study conducted by the Annenberg School of Communication at the University of Pennsylvania, which looked at consumer attitudes toward the sharing of their private data in exchange for deals or discounts.
We came across a couple articles today that outline e-commerce best practices. The first article, written by NYU Stern marketing professor (and L2 Founder & CEO) Scott Galloway, looks at e-commerce through the lens of "Amazon strategy." The second article (by Benjamin Spiegel, CEO of MMI Agency, which specializes in digital advertising) took a more generic approach. But the two cover a lot of the same points.
Quartz reported today that nearly half (47%) of global credit card fraud occurs in the U.S., despite the U.S. only accounting for about a quarter (24%) of the world's credit cards, according to a report from Barclays (see above graphic).
News broke yesterday (May 12) that Verizon is acquiring AOL for a sum of $4.4 billion and AOL CEO Tim Armstrong (pictured above) sent a memo to staff about the deal.
Think about how often you Google businesses on your phone to find their number (say, to order takeout) or their address (to launch Google Maps and find directions to get there). More often than not, the first result you see on your phone is a paid AdWord for that business.
Last week (March 23) Advertising Age published an article about "smart malls," like the new Fashion District at Westfield Garden State Plaza in Paramus, N.J.
It's back in the news: Disney's incredible MagicBand! We blogged about this a couple years ago (I can't believe it's been two years already); the bracelet was being called "MyMagic+" at the time.
We came across a couple of different examples of personalized shopping today.