Is it just me or do you get that nervous feeling in your stomach when you are about to pull the trigger on software program or tool for your business?
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
Having the ability to provide your customers with seemingly endless product options once seemed impossible. However, this type of offering has increasingly become mainstream for retailers. Or so I thought.
When I think about what describes the wireless industry, I think fast, ever changing, and complicated. Evolving cell phone styles, constant updates to carrier rate plans, and a plethora of accessories to choose from; none of it comes cheap!
What can we say about data? To quote the legendary country music star Tim McGraw, “I like it, I love it, I want some more of it,” and I know I’m not the only one that feels this way.
There has been a lot of conversation lately around the concept that omnichannel is BS. Yes, the term has been overused to the point that people may be sick of hearing it, but in my opinion, the concept and need for omnichannel experiences is more vital than ever. And until someone has a new or better buzz term for it, “omnichannel” is here to stay.
Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize.
If you’ve been into a flagship store of your favorite retailer, you’ve probably noticed sleek design features combined with the latest innovative technology created to enhance the in-store experience.
With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.
Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.
Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.
When looking at a new retail management solution, it can be a scary and confusing time. You must think about the time it will take to go through the transition, data you will need to transfer and training of your sales staff. Ensure your transition is as smooth and timely as possible by adding these top priorities to your checklist.
John and Jane each own and operate a high-end retail boutique outlet in town. They sell the same types of products to the same demographics, are in direct competition with one another and save for one critical detail – the presence of a newly installed next-gen POS system in John’s store - are nearly identical in the way they operate and do business.