Buyer’s remorse; we’ve all felt it. The return process is an incredibly important, yet often overlooked reality in wireless retail. Much like today’s consumer needing a seamless, omnichannel purchasing experience, they also demand a seamless, transparent, and omnichannel return experience.
The term “Phigital” refers to the blurring of the lines between the physical and digital worlds. From a retailer’s perspective, this term points to spaces that blend in-person and online experiences to create a hybrid of both. As such, the Phigital Generation (the demographic cohort after the Millennials, also known as Phygital or Generation Z) is a young group of digital-native consumers who expect brick-and-mortar shopping experiences to seamlessly incorporate digital technology.
I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!
I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.
Today we’re going to break APIs down a bit and explain just some of the things that they can do for you.
When shopping in your store, customers want what they want, when they want it, and where they want it. Sounds easy enough, right? Of course not. The concept of omnichannel can seem overwhelming at times and trying to meet customer’s omnichannel expectations can feel like too much.
My latest blogs have centered around the continued shift in the retail landscape that we have all been experiencing. And these changes haven’t gone unnoticed by those outside of the retail sphere, as displayed in an article I read the other day. In The Store (It would seem) Is Not Dead (at Least for Now), penned by Carl Swanson, Kenneth Himmel was interviewed; Himmel is the president and CEO of the retail development company Related Urban.
Before you can understand the benefits of drop shipping, it's important to know exactly what drop shipping is. By definition, drop shipping is a retail fulfillment model where products are purchased from third parties and sent directly to the customer. The retailer never actually deals with the inventory—they simply facilitate the sale.
For businesses' omnichannel strategies to succeed, they need professionals who are well-versed in omnichannel marketing. While this seems simple enough, many brands are only now getting up to speed.
We all know that technology is playing a huge roll in the ever-changing retail landscape.
In my last blog, The Death of Boring Retail, I detailed the changing retail landscape and the need to create a more immersive shopping experience importance for retailers. I focused on the fact that it was not retail that was dying but rather “boring retail” that was going the way of the dodo. We dove into how strategic store design and the inclusion of tech into that design would help facilitate the necessary changes to survive.
The following is a guest contribution by nChannel Marketing Analyst Jillian Hufford.
All growing merchants experience growing pains. You can’t keep up with incoming customer orders and inventory doesn’t stay up to date fast enough. Eventually, your manual processes cause more errors than you can keep up with. This is even harder to manage when you’re selling both in-store and online.
Think of in-store retail technology as electricity in your home. It has little value on its own, but when combined with other elements, it can have a huge impact on your life—or in this case, your business.
Say Watt? It's true!
If you’ve worked with APIs before, you know how critical they can be to improving your business processes and increasing efficiencies. If you haven’t utilized them, entering the API world may seem like an abstract, daunting endeavor. Put simply, an API – Application Programming Interface – provides a way for two pieces of software to talk to each other and exchange information.
Visual merchandising is one of the most powerful tools available to modern retailers. When used correctly, it allows brands to easily showcase their products and services while also crafting a unique look and feel for their store. A strong visual merchandising strategy has incredible potential to increase sales and revenue, so retailers who neglect or overlook this fact will be doing so at their brand’s expense. With this in mind, let’s have a look at five visual merchandising tactics that work especially well for wireless retailers.
In case you haven’t heard, physical retail stores are dying. In 2018 alone, there have already been multiple large retail chains that have filed for bankruptcy including Claire’s (Jewelry), Bon-Ton (Department Store), B&B Bachrach (Men’s Apparel) and everyone’s favorite toy store, Toys R Us. If your local Toy’s R Us is anything like mine, the parking lot largely sits empty for 335 days a year and then every night in December the parking lot is packed with Christmas shoppers clamoring to stock up on the latest and greatest toys. Not surprisingly, this is not sustainable and results in closure and bankruptcy of these stores. Of course, seasonal traffic spikes being the only source of sales are not the only reason these stores aren’t thriving. Other reasons include the digitization of products (books, movies, video games), high cost per square foot, and real estate fees to name a few.