You may be tired of the debate over brick-and-mortar vs. online retail—and rightfully so. As new technologies continue to change the way people shop, many have anticipated the death of brick-and-mortar stores at the hands of e-commerce. But as our shopping habits change over time, wireless retail remains somewhat of an outlier: the in-store experience has stayed crucial to the industry, as customer education is essential to completing a sale. At the same time, the potential for selling plans and products online has changed retailers' tactics and marketing efforts. It's no wonder why so many wireless retailers are wondering which sales channels to focus their efforts on.
I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!
I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.
Today we’re going to break APIs down a bit and explain just some of the things that they can do for you.
From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
If you keep hearing about the wonders of omnichannel marketing but fear that as a small retailer, it's not for you... think again. When you want to create the simplest, most seamless experience for your buyers, you can take a nod from omnichannel marketing and apply the tools and strategies to maximize your customer’s interaction.
The holiday season is in full swing, the busiest time of year for retail. In a few short weeks, when it all calms down, businesses will reflect on the successes and failures of the year and begin to plan ahead. As you look to create your 2018 business priorities, consider these 4 reasons to become an omnichannel business.
Considering retail stores are becoming increasingly high-tech, incorporating digital signage into a brand's visual merchandising mix feels like a natural evolution. But digital signage isn’t just a different way to advertise in stores—it’s a better way to advertise. The right digital signage strategy delivers a healthy return on investment (ROI) by cutting long-term costs and maximizing sales opportunities. Here's how:
If you do any holiday shopping—and chances are you do—then you've probably noticed that the way you shop has changed in the last few years. Gone are the days of getting ads in the newspaper, scanning all of them for the best Black Friday prices, and heading to a store in hopes that they still have the one thing you want.
As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward.
Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?
By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency.
Omnichannel has been a major buzzword in retail for years, but what does it actually mean for the very unique wireless industry?
It's important to create a consistent customer experience across channels and wireless is no exception. Check out our video blog as we walk through the steps of a wireless customer journey and changes wireless dealers can implement along the path to purchase.
The vast majority of Americans are no longer first-time mobile phone buyers. In fact, as of 2016, 95% of Americans owned a cellphone of some kind, and 77% owned a smartphone. What’s more, one in ten American adults are “smartphone-only”, meaning they use their mobile in place of a traditional landline service.