Consumers’ frequent use of sites like Facebook and Twitter, particularly via smartphone, makes social networks ideal places for retailers to generate word-of-mouth referrals. In June, Experian Simmons reported that two-thirds of U.S. Internet-connected consumers visit social networks (a 230 percent jump from 20 percent penetration in 2007), and 43 percent of respondents visit these site more than once a day.
2010 has been a watershed year for mobile commerce. It seems like everywhere you turn, you’re seeing or hearing something about how shopping and mobile technology have collided. Things like Foursquare, shopping apps, and mobile coupons are becoming more accessible, due to both increased smartphone adoption (IDC: Smartphone Sales to Jump 55% in 2010) and companies’ willingness to send consumers deals directly to their phones.