Mobile Industry Posts

What Marketers (All Sizes) Can Learn from Super Bowl Ads

The Super Bowl is the most-watched single telecast in the U.S. every year. This year’s event on Fox set a record Sunday by attracting an average of 111 million viewers, passing the previous record of 106.5 million, set during last year’s Super Bowl on CBS.

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Verizon iPhone Breaks Pre-order Sales Record in 2 Hours

On Friday (Feb. 4), after two hours of online sales, Verizon suspended pre-orders of the iPhone 4, calling it the most successful first-day of sales in the company’s history.

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AT&T Pits Motorola Atrix against Verizon iPhone

AT&T can no longer brandish the iPhone as the flagship smartphone exclusive to its network – a luxury it enjoyed since June 2007. The company’s new muse? The Android-powered Motorola Atrix 4G.

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Free The Children making an impact in rural India

iQmetrix received a video update today from Free The Children Co-Founder, Marc Kielburger*, filmed directly in India. Free The Children is a Canadian non-profit group -- founded in 1995 by Marc's younger brother, Craig (who was 12 at the time) -- that enables children in North America to take action to improve the lives of fellow children overseas.

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iQwaldo in Boston Feb. 1

Verizon Wireless agents in New England will converge in Boston this week as the 2011 New England Indirect Agent Kick Off is scheduled for Tuesday, Feb. 1. iQmetrix’s North American Sales Manager, Ken Burdon, will be in attendance, showcasing all of iQmetrix's business enhancing products and services, including the iQmetrix exciting new Interactive Retail platform: XQ.

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Shoppers more ‘Connected’ than Sales Staff: Survey

For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.

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Spotlight on Interactive Retail at NRF Big Show 2011

Interactive retail devices took center stage at the National Retail Federation’s Big Show 2011, held Jan. 9-12 in New York City, and as Mercedes Cardona of DailyFinance.com wrote (Jan. 16), “merchants seemed to agree on one thing: Shoppers are bored.”

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Should You Offer a Groupon Promotion?

Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.

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iPhone and iPad Propel Apple to Record Quarter

As a result of strong holiday sales of its iPhones, iPads and even laptops, Apple announced last week record sales and profits for the last three months of 2010 that “far exceeded analysts’ bullish forecasts,” reported Miguel Helft of the New York Times (Jan. 18).

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Verizon Sues FCC over Net Neutrality Rules

Last month, we reported that, among the big four U.S. carriers, Verizon was the most opposed to the Federal Communications Commission’s new net neutrality rules (see Net Neutrality). So opposed, in fact, that the carrier announced last week it had filed a lawsuit asking federal appeals court to block the FCC’s recently approved net neutrality regulations for wireless and wired networks.

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Mashable: Using Social Media to Improve Customer Experiences

Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers. 

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NFIB: Creating Mobile Buzz with QR Codes

Two articles in our previous issue (5 Marketing Trends to Watch in 2011and How the Fortune 50 is Using Mobile: Study) mentioned the impact Quick Response (QR) codes stand to make in 2011. 

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Verizon Offering Apple iPhone in February

After months –- scratch that –- years of speculation, Verizon Wireless will finally begin carrying the Apple iPhone in February.

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