I was out indulging in some retail therapy and came across a very common disconnect consumers are facing today – a mismatch between expectations and experience.
Daily DOOH reported Wednesday (Oct. 29) that Neiman Marcus Last Call, in partnership with Scala, matched digital in-store ads with products the former hoped to boost in sales.
Recent media reports about foot traffic and location tracking have stirred up interest from our customers around what type of metrics dealers can produce from their RQ data. Are traffic counters a good idea? What are the key metrics we see our dealers incorporating into their reports when it comes to traffic counting?
A lot of due diligence and deliberation goes into the deployment and installation of screens, media players and connectivity but one very critical element of the mix that can easily be overlooked is content.
"Few phrases conjure up more anxiety than 'we're lost,'" wrote Jeannie Walters of Customer Service Insights (June 21), describing using in-car GPS.
Mashable's Lauren Indvik wrote a great article yesterday on how New York City's trendy SoHo district houses a couple "retail store(s) of the future": BaubleBar (pictured above) and Warby Parker, jewelry and eyewear e-tailers respectively, recently opened physical stores in SoHo.
We came across a couple articles extolling the benefits of digital, interactive, social and consumer-relationship-building marketing today -- particularly for retailers.
As a content curator, I am often limited to only seeing the work in front of me and the corporate goals our company is working toward for the future.
One of the topics we keep a close eye on in our Daily Dose blog is an area we develop our own XQ products for: interactive retail and digital signage.