Choosing a new cell phone can come with a lot of pressure; not only are they expensive, but with so many choices it can be hard to know if you're buying the right one. That's why wireless retailers who don't use omnichannel technologies are starting at a disadvantage when you decide it's time for a new phone.
Shopping used to be one-dimensional. You would either go to the store, or buy something out of a catalog, and that was it. Today, there are so many different ways to shop that not only can the experience be more fun, it can also feel limitless. After all, you can also buy almost anything from anywhere and have it arrive at your door within days.
With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store advertising no longer just entails paper signage. With a variety of benefits, more and more wireless retailers are choosing to incorporate digital signage into their store experience. Here are 4 reasons you need to include digital signage in your store today.
It seems the wireless retail industry is teeming with buzz words these days. Not only do you have to know your omnichannel from your IoT but many of these terms can mean different things depending on who you ask. The latest concept everyone is talking (and confused) about is endless aisle.
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
Retailers must constantly adapt their omnichannel strategies to incorporate new technologies. In general, a solid omnichannel retail strategy should center on the customer, providing them with new ways to engage with the brand story.
According to the recent Digital Signage Future Trends 2017 report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year.
By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.