Facebook Messenger may soon become far more than a chat client, with the social networking service apparently planning to offer in-store purchases through its mobile app, after the company signaled it could partner with Apple Pay for retail checkouts.
Facebook recently released its new Reactions to global fanfare. Not only can people “like” a post on Facebook they’re now able to express love, laughter, excitement, sadness or anger all with the click of a button. What does this mean for retailers? These new emotions will allow retailers to have a better understanding of their audience and what they would like to see on their News Feeds.