A lot of people and publications blog on the topic of omnichannel, but the L2 retail think tank blogged yesterday (June 24) about how omnichannel can specifically drive foot traffic to brick-and-mortar stores.
Yesterday (June 23), RetailWeek's Grace Bowden wrote about Tagspire, a startup hoping to connect social and e-commerce via its own mobile app.
E-commerce consultant and blogger George Ioannou blogged Tuesday (June 16) about the new Ted Baker virtual store (pictured above). The store works like Google Street View, using 360-degree panoramic photos to simulate a visit to the company's store in Shoreditch, England.
Yesterday (June 14), brand strategist Liz Bedor wrote a blog post on B2B Marketing Insider about retailers using content to engage with customers online and offline.
Last week (June 4), the New York Times' Natasha Singer previewed a new study conducted by the Annenberg School of Communication at the University of Pennsylvania, which looked at consumer attitudes toward the sharing of their private data in exchange for deals or discounts.
We came across a couple articles today that outline e-commerce best practices. The first article, written by NYU Stern marketing professor (and L2 Founder & CEO) Scott Galloway, looks at e-commerce through the lens of "Amazon strategy." The second article (by Benjamin Spiegel, CEO of MMI Agency, which specializes in digital advertising) took a more generic approach. But the two cover a lot of the same points.
RetailDive reported today that online beauty retailer Birchbox is partnering with The Gap to open a number of pop-up stores at Gap locations starting Friday and running until the end of July.
Yesterday, Canadian Tire opened what it is calling a "Showcase" store in Edmonton. The large 140,000, two-floor location is three times larger than the average Canadian Tire store (see above photo).
Econsultancy's Robert Durkin wrote a blog post today about fashion brands taking innovative approaches to "capture and convert customers online."
Yesterday (May 13), The Information broke the story that Wal-Mart is launching a subscription fast-shipping service -- codenamed "Tahoe" -- to rival Amazon prime.
This is the week of news related to stores as online fulfillment centers for online orders. Yesterday, we blogged about Best Buy Canada's new "Marketplace" program, inviting third-party online vendors to deliver stock and accept returns at its physical stores. Tuesday, we blogged about Macy's and Nordstrom using their stores as online delivery endpoints too.
On Tuesday, we blogged about how Macy's and Nordstrom are using their physical store footprint to one-up Amazon in online order fulfillment.
I came across an interesting article from L2 the other day (May 1), which made a bold claim: "Macy's will be the most successful retailer of the next five years, not Amazon," wrote L2's Scott Galloway.