A new study by PowerReviews and the e-tailing consultancy group found that customer reviews have the largest impact on people's decision to buy something online.
What's the difference between a TV commercial and an infomercial?
A new Google study, conducted by Ipsos/OTX, has confirmed we are addicted to our smartphones and revealed how we use them to help make purchasing decisions, wrote John Paul Titlow of ReadWriteWeb.com (April 28).
On April 28, Nick Bilton of the New York Times blogged about what may be "the next era of consumer web search."
Technology has changed the way people shop and as a result, consumers are looking for a more engaging and interactive shopping experience – especially when shopping for a new phone. With this in mind, iQmetrix is preparing to make a big impression at CTIA 2011 in Orlando, where it will launch its groundbreaking new platform, XQ Interactive Retail.
For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.
Interactive retail devices took center stage at the National Retail Federation’s Big Show 2011, held Jan. 9-12 in New York City, and as Mercedes Cardona of DailyFinance.com wrote (Jan. 16), “merchants seemed to agree on one thing: Shoppers are bored.”
It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike.
Six months ago, we pondered m-commerce’s ability to gain widespread acceptance (see Will Mobile Payment Go Mainstream?), but we also pointed out a key technological distinction in the m-commerce concept. Before smartphones, there was only e-commerce (online shopping via laptop or PC). Using smartphones, today’s consumers not only research and buy products online, they also process mobile payments – two very different forms of m-commerce.
According to digital market research firm ComScore, online Christmas shopping is set to break records this year, as sales approach $22 billion so far, with a week to go. “Free shipping and other offers drive a 12 percent gain in e-tailers’ revenue over 2009,” wrote W. David Gardner of InformationWeek (Dec. 13).
According to the an October study conducted by Mobile Marketing Association, 59 percent of mobile consumers plan to use their phones for shopping and planning purposes this holiday season, and 64 percent plan to scout out deals on their phones before heading to the stores, reported Eric Zeman of InformationWeek (Nov. 10).
Sometimes a visitor to your online store initiates the checkout process only to leave without completing the purchase. That bailing-out process, commonly known as shopping cart abandonment, is a big challenge for retailers every Christmas season.