E Commerce Posts

Daily Dose of iQ: How E-Commerce Affects Consumer Expectations of All Channels

We've been flogging the "future of retail is omnichannel" message for some time now, but for good reason. It's true.

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Daily Dose of iQ: How Amazon has Stolen Best Buy's Business

On Wednesday (April 18), ReadWriteWeb published an enlightening report on Amazon's impact on Best Buy's recent struggles.

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Daily Dose of iQ: Beyond Foot Traffic -- Location Tracking for Physical Stores

With the rise of e-commerce over the past decade, following web analytics related to sales conversions has become a standard practice. Similarly, brick-and-mortar retailers have long used different methods of tracking foot traffic into their stores, comparing that data with sales figures to come up with appropriate staffing strategies.

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Daily Dose of iQ: Sephora's In-Store Social and Mobile Makeover

High-end cosmetics retailer Sephora is using integrated technology to ramp up its in-store experience.

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Daily Dose of iQ: Major Retailers Optimize Mobile Channels to Drive Sales

"Brands must now be able to optimize mobile channels (using mobile sites and mobile apps) in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish in order to remain relevant," wrote Direct Marketing News' Juan Martinez (April 1).

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Daily Dose of iQ: Omnichannel is 'providing a smooth experience across channels to satisfy customers'

Because shopping information is omnipresent -- we can look up product and pricing info on our phones at any time, from any place -- today's retailer must offer a consistent buying experience across channels too. This is an omnichannel experience.

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Daily Dose of iQ: ‘Showrooming’ a Valid Concern for Retailers

Back in December, Amazon angered retailers with its Price Check App, which allows consumers to compare prices for items while in-store and buy them at a lower price online or via their mobile devices. Since then, this process has become known as "showrooming" and new data from various researchers shows why the practice is of growing concern to brick-and-mortar merchants.

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Daily Dose of iQ: Nielsen Suggests Retailers Provide an Omnichannel Experience

In spite of the increasing number of retailers offering branded mobile apps, more shoppers are consulting retailers' websites when researching purchases than are using the same retailers' mobile apps, according to a new study released by Nielsen today.

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Daily Dose of iQ: Young Shoppers Avoid Salespeople; Prefer Self-Service Technology

At iQmetrix, we've been hard at work building products to help retailers enhance the in-store customer experience. Our RQ Retail Management solution streamlines the POS and back-of-house operations, while our XQ Interactive Retail solutions shore up the front-end, consumer interface within the store.

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Designing the Next Generation of Retail Places (Part 5 of 5)

5 Checkpoints for Next-Gen Wireless Retail Places

The retail industry is morphing incredibly fast.

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Daily Dose of iQ: Google Planning Siri-like 'Assistant' for Release in 2012

On Friday, Alexia Tsotis of TechCrunch.com reported Google is planning on releasing a voice-activated inboard phone app, called "Assistant," to compete with Apple's Siri. Sources say the product will be available by the fourth quarter of 2012.

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Daily Dose of iQ: Direct from Mobile World Congress in Barcelona

iQmetrix CFO Ron Tweddle attended the 2012 Mobile World Congress. The following are his notes from keynotes and sessions he attended.
Follow Ron on Twitter @rtweddle
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Daily Dose of iQ: Amazon's 'Achilles Heel' is a Lack of Human Touch

Amazon has been occupying the minds of retailers (and especially wireless retailers) lately, with its popular Kindle Fire tablets, its controversial Price Check App (which enables showrooming), and its recent brick-and-mortar ambitions.

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