Apple iPhone Turns 5
Yesterday, Ashley Lutz of Business Insider reported that brick-and-mortar retailers' fears over showrooming are blown way out of proportion, citing new research from Forrester (see above graph).
"(Microsoft Kinect) may just be the most significant game-changer for retail this decade, one that promises a new channel just as viable as the Web browser," wrote Chris Andrasick, CEO and co-founder of Tacit Knowledge, a digital commerce consultancy, in a guest blog post for Forbes (June 6).
Seems like everybody has a smartphone these days, but what are smartphone adoption levels like around the world?
Back in January, in a blog post on the ROI of social commerce, my colleague Anne Forkutza wrote: Customer loyalty depends on a quality experience that extends beyond a simple transaction.
It makes sense. You're a human being, so you would naturally trust somebody you've dealt with face-to-face than somebody you've dealt with exclusively over the Internet, wouldn't you?
Brick-and-mortar retail is founded on the process of consumers going into a store to make a purchase. But as Lauren Johnson of Mobile Commerce Daily reports, mobile technology like QR codes, mobile apps, geo-fencing and augmented reality are creating scenarios where consumers can actually make a purchase right in front of the store window.
Consumers are definitely using their smartphones at an increasing rate to assist their in-store shopping. However, a new study from Nielsen indicates the shopping functions they're using on their phones vary according to store type.
Dana Mattioli and Miguel Bustillo of the Wall Street Journal wrote an article yesterday on how some retailers are hoping "geo-fencing" -- sending promotions to people's phones as they come within a few hundred yards of their stores --can help win them new and repeat business.
As CTIA 2012 kicked off in New Orleans today, the tech media and analysts were on the lookout for latest in mobile payment technology.
Our theme at CTIA this year was "Energizing Retail End to End," and this means connecting virtual (online and mobile) and physical (in-store) retail channels, and managing these channels from the back-of-house operations (RQ4) to the front-of-house customer experience (XQ).