Pre-purchase research continues to evolve, mostly due to the widespread adoption of smartphones. In the above graphic, from Google's recent "Multi-screen World" study of consumer behavior, 65% of shoppers start their research on a smartphone, versus 25% who start on a PC or laptop.
With the increasing popularity and convenience of online shopping, it’s no surprise that electronics stores in the U.S. are fighting to survive. Ann Zimmerman of Wall Street Journal wrote, “Not long ago, retailers such as Best Buy, GameStop and RadioShack Corp. were out muscling competitors across America by offering one-stop shopping for the latest televisions, computers, videogames and gadgets. Now all three are fighting to survive. The rise of online competitors like Amazon.com Inc. that offer low prices and downloadable products have siphoned customers and sales from these once-powerful retailers.”
AT&T unveiled a new 10,000 square foot retail store today on Chicago's famous Magnificent Mile. With this store, CNET's Lance Whitney wrote that AT&T "adopted the Apple philosophy in focusing on the consumer and not just on selling products."
The big-box retailers have heard the call for branded mobile apps and, as Roger Yu of USA Today reports, stores like Walmart, Target, Home Depot and Walgreens are introducing maps and navigation tools to their apps to help customers find products faster.
In spite of all the talk of showrooming and consumers opting to shop online instead of in-store -- and the fact that 20% of back-to-school shoppers this year (nearly double the number from 2007) are shopping online -- a new study from StellaService found that going to physical stores helps save money and time.
Showrooming. It's on the minds of all retailers, regardless of their primary channel.
Last year, Amazon introduced lockers in grocery, convenience and drugstore locations in Seattle, New York state and the Washington, D.C. area. On Tuesday (Aug. 7), the company announced it would roll out similar lockers in other cities across the country, reported Greg Bensinger of the Wall Street Journal.
John Cox of Network World reported today that two new studies from Forrester say mainstream adoption of NFC contactless payment is still "nearly a decade in the future, and rosy predictions to the contrary ignore the complex hardware and software infrastructures, standardization, business models, and consumer education that are needed."
eBay most popular shopping app; mobile shoppers spend most time on Shopkick app
According to a June 2012 Nielsen survey of 5,000 U.S. Android and iPhone users, just over 50% of them have used a shopping app on their phones, reportedTechCrunch's Ingrid Lunden today.
Business Insider Intelligence (BII) just released a new report examining how mobile device usage has changed in recent years.
A couple months ago, we blogged about Pinterest's ability to generate the highest average order price, when compared to other social networks and search engines. Even then, it didn't feel like the numbers told the whole story.
Today's consumer is more empowered than ever. 2011 iQmetrix Summit keynote Doug Stephens said the Internet changed everything for consumers, giving us boundless access to purchase research information. And in recent years, smartphones have put all of that info in our pockets.
Back in April, we blogged about Best Buy's new "Connected Store" concept with tech support, wireless connections, large customer service hubs, reconfigured checkout lanes and in-store pick-up of items purchased online.