A new infographic from Monetate explains the virtues of social, mobile and local media for driving in-store retail sales. In summary, it suggests, “Social drives traffic, local drives action, and mobile drives opportunity.”
Ben T. Smith IV and David Thomsen, executives at Wanderful Media, recently wrote a CIO Network blog post for Forbes. In it, they talk about Amazon's rise to e-commerce dominance, notably making up over 19% of all U.S. e-commerce revenue, compared to 9% in 2001.
As reported by Mobile Commerce Daily's Lauren Johnson (Oct. 24), Walmart understands that a good mobile strategy does not depend on the mobile channel alone. It needs local stores to fully connect with its customer base. Some might call "mobile a bridge to in-store shopping."
Yesterday we blogged about Amazon beginning to sell advertising spots on its ecosystem, presumably giving brick-and-mortar retailers a chance to lure consumers back to their stores. Today, Best Buy is playing its ultimate trump card against online retailers like Amazon: The company announced it is planning to match the prices listed by online competitors this holiday season.
As George Anderson of RetailWire.com reports, online retail giant Amazon is to begin selling advertising on its website.
As Alexei Oreskovic of Reuters reported (Oct. 8), Facebook is testing a feature that lets users create "wishlists" of home furnishings, clothing and other retail products, introducing what many are calling the social networks first steps toward real e-commerce.
Eric Lai of ZDNet wrote (Oct. 1) about two ways "brick-and-mortar retailers can beat showrooming and Amazon.com": 1) mobile point of service and 2) precision retailing.
Gigaom recently sat down with George Blakenship, creator of the Apple store experience as we know it. Prior to Apple, he oversaw store design at The Gap. In an excerpt of an interview on "How to design a store in a world of connectivity" (see the video here), he shared the following insights:
Luxury clothing brand Burberry just opened its newly redesigned London flagship store at 121 Regent Street. And from what Chief Creative Officer Christopher Bailey told Mashable's Lauren Indvik, the store brings the rich multimedia and immersive shopping experience you would get at Burberry.com into the physical store.
Ingrid Lunden of TechCrunch wrote yesterday what many of us have been thinking: There's a lot of hype surrounding mobile payment (i.e. paying for something in-store using your smartphone) and yet nobody has really been doing it.
As Leena Rao of TechCrunch reports, RedLaser (eBay's barcode scanning app) is taking on Shopkick, adding geofencing to the app and partnering with Best Buy to send special offers to shoppers who set foot in one of its 1,100 locations.
Pre-purchase research continues to evolve, mostly due to the widespread adoption of smartphones. In the above graphic, from Google's recent "Multi-screen World" study of consumer behavior, 65% of shoppers start their research on a smartphone, versus 25% who start on a PC or laptop.
With the increasing popularity and convenience of online shopping, it’s no surprise that electronics stores in the U.S. are fighting to survive. Ann Zimmerman of Wall Street Journal wrote, “Not long ago, retailers such as Best Buy, GameStop and RadioShack Corp. were out muscling competitors across America by offering one-stop shopping for the latest televisions, computers, videogames and gadgets. Now all three are fighting to survive. The rise of online competitors like Amazon.com Inc. that offer low prices and downloadable products have siphoned customers and sales from these once-powerful retailers.”