E Commerce Posts

Daily Dose of iQ: SoLoMo Infographic Highlights New Retail Frontiers

A new infographic from Monetate explains the virtues of social, mobile and local media for driving in-store retail sales. In summary, it suggests, “Social drives traffic, local drives action, and mobile drives opportunity.”

Read More

Daily Dose of iQ: Retailers Must Hit Amazon Where It Hurts, in the In-Store Experience

Ben T. Smith IV and David Thomsen, executives at Wanderful Media, recently wrote a CIO Network blog post for Forbes. In it, they talk about Amazon's rise to e-commerce dominance, notably making up over 19% of all U.S. e-commerce revenue, compared to 9% in 2001.

Read More

Daily Dose of iQ: Walmart's Biggest Asset in Mobile is Brick-and-Mortar Stores

As reported by Mobile Commerce Daily's Lauren Johnson (Oct. 24), Walmart understands that a good mobile strategy does not depend on the mobile channel alone. It needs local stores to fully connect with its customer base. Some might call "mobile a bridge to in-store shopping."

Read More

Daily Dose of iQ: Best Buy to Match Online Prices

Yesterday we blogged about Amazon beginning to sell advertising spots on its ecosystem, presumably giving brick-and-mortar retailers a chance to lure consumers back to their stores. Today, Best Buy is playing its ultimate trump card against online retailers like Amazon: The company announced it is planning to match the prices listed by online competitors this holiday season.

Read More

Daily Dose of iQ: Amazon to Sell Advertising. Challenge or Opportunity to Brick-and-Mortar?

As George Anderson of RetailWire.com reports, online retail giant Amazon is to begin selling advertising on its website.

Read More

Daily Dose of iQ: Facebook Testing "Want" Button with Retailers

As Alexei Oreskovic of Reuters reported (Oct. 8), Facebook is testing a feature that lets users create "wishlists" of home furnishings, clothing and other retail products, introducing what many are calling the social networks first steps toward real e-commerce.

Read More

Daily Dose of iQ: In-Store Convenience is Key to Beating Showrooming

Eric Lai of ZDNet wrote (Oct. 1) about two ways "brick-and-mortar retailers can beat showrooming and Amazon.com": 1) mobile point of service and 2) precision retailing.

Read More

Daily Dose of iQ: Store Design Tips from Gap and Apple Store Pioneer

Gigaom recently sat down with George Blakenship, creator of the Apple store experience as we know it. Prior to Apple, he oversaw store design at The Gap. In an excerpt of an interview on "How to design a store in a world of connectivity" (see the video here), he shared the following insights:

Read More

Daily Dose of iQ: Burberry Brings the Online Experience to the Physical Store

Luxury clothing brand Burberry just opened its newly redesigned London flagship store at 121 Regent Street. And from what Chief Creative Officer Christopher Bailey told Mashable's Lauren Indvik, the store brings the rich multimedia and immersive shopping experience you would get at Burberry.com into the physical store.

Read More

Daily Dose of iQ: Mobile Payment No, Mobile Purchase Research Yes

Ingrid Lunden of TechCrunch wrote yesterday what many of us have been thinking: There's a lot of hype surrounding mobile payment (i.e. paying for something in-store using your smartphone) and yet nobody has really been doing it.

Read More

Daily Dose of iQ - eBay's RedLaser: Pushing Deals to Customers' Phones at Best Buy

As Leena Rao of TechCrunch reports, RedLaser (eBay's barcode scanning app) is taking on Shopkick, adding geofencing to the app and partnering with Best Buy to send special offers to shoppers who set foot in one of its 1,100 locations.

Read More

Daily Dose of iQ: Mobile is "a Bridge to In-Store Shopping"

Pre-purchase research continues to evolve, mostly due to the widespread adoption of smartphones. In the above graphic, from Google's recent "Multi-screen World" study of consumer behavior, 65% of shoppers start their research on a smartphone, versus 25% who start on a PC or laptop.

Read More

Daily Dose of iQ: Electronic Stores in the U.S. are Fighting to Survive

With the increasing popularity and convenience of online shopping, it’s no surprise that electronics stores in the U.S. are fighting to survive. Ann Zimmerman of Wall Street Journal wrote, “Not long ago, retailers such as Best Buy, GameStop and RadioShack Corp. were out muscling competitors across America by offering one-stop shopping for the latest televisions, computers, videogames and gadgets. Now all three are fighting to survive. The rise of online competitors like Amazon.com Inc. that offer low prices and downloadable products have siphoned customers and sales from these once-powerful retailers.”

Read More