If you're a retailer or an advertiser -- heck, if you're just a consumer -- you gotta see this: It's an interactive infographic from Advertising Age that shows the path taken by a customer's data when she buys a pair of shoes in-store.
In-store Wi-Fi has become increasingly common lately, either via stores' own networks or free Wi-Fi access offered by public spaces like malls and airports.
Is it just me, or is this whole Google Glass concept moving incredibly fast? When "Project Glass" made its debut nearly a year ago, it was undeniably cool but it seemed like years away.
"The world’s largest online eyewear seller is opening its first North American brick-and-mortar store on Vancouver’s Robson Street," wrote Glen Korstrom of Business In Vancouver yesterday (March 11).
A few weeks ago, iQmetrix had the pleasure hosting Paco Underhill, a world renowned expert on retail spaces. Underhill is an environmental psychologist, the author of the books Call of the Mall, What Women Want and Why We Buy, an internationally recognized bestseller that’s been published in 27 languages.
It used to be that the act of showrooming was defined by people using price comparison apps in-store, to help them decide whether they were getting the best price there or not.
Technology and social media have made word-of-mouth advertising more powerful than ever.
Yesterday, Facebook had a big press conference announcing its latest feature: Graph Search. So what is it?
On Monday (Dec. 31), CNET's Greg Sandoval wrote an article praising B&H Photo, an iconic New York City camera store. Sandoval had a wonderful shopping experience at B&H, characterized by the following:
Research firm IDC recently hosted a web conference highlighting its top 10 omnichannel predictions for 2013. Retail TouchPoints' Fatima D. Lora did a write-up on the webcast and listed the top 10 predictions as well (Dec. 26).
Target launched a video yesterday showcasing its multi-channel strategy -- complete with a branded mobile app, QR codes, m-commerce direct shipping, and free in-store wi-fi -- just in time for the holidays.
Deloitte recently released the results of a survey it conducted in September, polling over 5,000 consumers about their holiday shopping plans. As Alicia Fiorletta of Retail TouchPoints reported (Nov. 23), 63% of consumers are planning to “spend more or the same” on gifts this year, versus 59% in 2011.
There's no denying the impact mobile devices have made on the retail industry, both in terms of mobile commerce (purchases made on phones or tablets directly) and mobile purchase research (leading to purchases made in-store or online).