E Commerce Posts

Daily Dose of iQ: How Do Shoppers Use In-Store Wi-Fi?

In-store Wi-Fi has become increasingly common lately, either via stores' own networks or free Wi-Fi access offered by public spaces like malls and airports.

Read More

Daily Dose of iQ: [VIDEO] Google Glass in the Grocery Store? Whoa.

Is it just me, or is this whole Google Glass concept moving incredibly fast? When "Project Glass" made its debut nearly a year ago, it was undeniably cool but it seemed like years away.

Read More

Daily Dose of iQ: Online Retailer Clearly Contacts to Open Physical Store

"The world’s largest online eyewear seller is opening its first North American brick-and-mortar store on Vancouver’s Robson Street," wrote Glen Korstrom of Business In Vancouver yesterday (March 11).

Read More

Retail Expert, Author Paco Underhill Visits iQmetrix Vancouver

A few weeks ago, iQmetrix had the pleasure hosting Paco Underhill, a world renowned expert on retail spaces. Underhill is an environmental psychologist, the author of the books Call of the Mall, What Women Want and Why We Buy, an internationally recognized bestseller that’s been published in 27 languages.

Read More

Daily Dose of iQ: New Showrooming App Tells What To Buy, What Not To

It used to be that the act of showrooming was defined by people using price comparison apps in-store, to help them decide whether they were getting the best price there or not.

Read More

Daily Dose of iQ: Retailers Should Aim to Build Customer Communities

Technology and social media have made word-of-mouth advertising more powerful than ever.

Read More

Daily Dose of iQ: Facebook Introduces Graph Search, But What Is It?

Yesterday, Facebook had a big press conference announcing its latest feature: Graph Search. So what is it?

Read More

Daily Dose of iQ: What Best Buy Can Learn from Boutique Camera Shops

B & H Photo - Photo credit: Greg Sandoval/CNET

On Monday (Dec. 31), CNET's Greg Sandoval wrote an article praising B&H Photo, an iconic New York City camera store. Sandoval had a wonderful shopping experience at B&H, characterized by the following:

Read More

Daily Dose of iQ: IDC's Omnichannel Predictions for 2013

Research firm IDC recently hosted a web conference highlighting its top 10 omnichannel predictions for 2013. Retail TouchPoints' Fatima D. Lora did a write-up on the webcast and listed the top 10 predictions as well (Dec. 26).

Read More

Daily Dose of iQ: Target's Multichannel Tech Aims to Improve Customer Experience [VIDEO]

Target launched a video yesterday showcasing its multi-channel strategy -- complete with a branded mobile app, QR codes, m-commerce direct shipping, and free in-store wi-fi -- just in time for the holidays.

Read More

Daily Dose of iQ: Deloitte Releases New Stats on Omnichannel Holiday Shoppers

Deloitte recently released the results of a survey it conducted in September, polling over 5,000 consumers about their holiday shopping plans. As Alicia Fiorletta of Retail TouchPoints reported (Nov. 23), 63% of consumers are planning to “spend more or the same” on gifts this year, versus 59% in 2011.

Read More

Daily Dose of iQ: How to Keep Mobile Holiday Shoppers In Your Store

There's no denying the impact mobile devices have made on the retail industry, both in terms of mobile commerce (purchases made on phones or tablets directly) and mobile purchase research (leading to purchases made in-store or online).

Read More

Daily Dose of iQ: Target Puts CNET Gadget Reviews in Aisles... and other SoLoMo Headlines

Target has partnered with CNET to display the tech site's reviews in its electronics departments, to help shoppers make more informed purchasing decisions this holiday season.

Read More