My colleagues and I came across a couple of unrelated articles that happen to be really quite related. One -- a Venture Beat guest post by Mahi de Silva -- argues in favor of considering mobile technology prior to conceiving the ad itself, not the other way around (which is how traditional ads have long been conceived, like on Mad Men). Another article -- an article by Mark King for Retail Gazette (UK) -- looks at the importance of providing multi-screen content to succeed in e-commerce.
One of the first things you learn in marketing are the famous 4 Ps of Marketing: Product, Pricing, Promotions, and Place.
Springwise's Donna Whalley clued us into a very novel new app (May 23): Sold. takes the hassle out of selling used “mid-to-high value goods” (on sites like Craigslist, Kijiji or eBay) by providing the venue and infrastructure (free boxes and shipping!) to sell things for you. The company's demo video breaks down the process well.
A recent article by Susan Grisham in Enlightenment Magazine (May 7) takes a different approach to the showrooming phenomenon than what we’re used to: Instead of talking about electronics stores like Best Buy battling showrooming, it talks about “lighting showrooms” for home furnishings and décor.
As Chantal Tode, of Mobile Marketer reported (May 3), a Walmart executive (David Shreni, director of mobile strategy at Walmart Global Ecommerce) said at a recent conference that in spite of the growing showrooming trend, "Amazon is still hampered by the fact that it does not have a physical presence."
Amazon has been testing an online grocery delivery service (called Amazon Fresh) in Seattle since 2007, wrote RetailWire's Tom Ryan, in Forbes (May 1), and even though it hasn't been highly profitable or displayed flawless execution, Amazon isn't worried.
Mobile commerce has been on the rise for some time and according to Forrester, total sales via mobile phone will reach $31 billion by 2017.
New research from Google and Compete looked at the process consumers take when buying a new mobile phone.
Yesterday, we blogged about Warby Parker’s new store, which features “hidden sensors” embedded in the store to track how people use the retail space. And today, we came across a TechCrunch article touting a "Mall App (that) Tracks Shoppers With Ultrasonic Device."
Last month, we blogged about Clearly Contacts opening its first physical store on Vancouver's trendy Robson Street.
Tom Ryan of Forbes reported yesterday (April 3) that Macy's is planning to expand its in-store pickup program from 292 stores to 500 by the close of 2013 as part of its "omnichannel" push.
Today was a day fit for new same-day delivery models as both Google and Walmart announced pilot programs.
As Mashable's Todd Wasserman reports, Google today gave businesses a tool to measure their ROI on mobile ad spending. "The company's Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity," he writes.