You may be tired of the debate over brick-and-mortar vs. online retail—and rightfully so. As new technologies continue to change the way people shop, many have anticipated the death of brick-and-mortar stores at the hands of e-commerce. But as our shopping habits change over time, wireless retail remains somewhat of an outlier: the in-store experience has stayed crucial to the industry, as customer education is essential to completing a sale. At the same time, the potential for selling plans and products online has changed retailers' tactics and marketing efforts. It's no wonder why so many wireless retailers are wondering which sales channels to focus their efforts on.
Has your local mall been boarded up yet? Not a store left open, tumbleweeds blowing across the empty, cracked parking lot? Isn’t Amazon forcing all the malls to close down?
Oh... you were just there yesterday and struggled to find a parking spot? We had a feeling that might be the case. See, despite all the talk, the great retail apocalypse just isn’t the doomsday some analysts expected.
Think about the different steps you take before making a purchase. Maybe you browse on a smartphone, then look at product specs from your PC, then finally make it into the store to purchase. Or perhaps you first see an item on social media, and click-through to a product page to find out more before buying an item online. There are endless combinations of channels a consumer might use on their buyer journey—making it increasingly harder for retailers to come up with “one-size-fits-all” marketing techniques.
Ten years ago, almost to the day, there was a major disruption in the wireless world; the iconic iPhone was introduced to the masses. Affected companies had to adapt, change, and move quickly to ride the waves from the impact of this new product/idea. We saw success and failure in response.
I was out indulging in some retail therapy and came across a very common disconnect consumers are facing today – a mismatch between expectations and experience.
Last week (Aug. 5), the Wall Street Journal's Erin Geiger Smith wrote about online clothing retail MM.Lafleur, which asks customers survey questions in an attempt to glean a sense of their personal style.
A new report from BI Intelligence, announced today, "explores the top five in-store technologies that represent the future of retail."
Wednesday (July 15) was Amazon Prime Day, which the company was hyping up as offering better deals than Black Friday -- deals offered exclusively to Amazon Prime members.
TechCrunch reported today that Singpost, Singapore's postal service recently unveiled a concept mall (artist rendering above) that allows online retailers to sell their products in a physical space.
Mobile Commerce Daily reported yesterday (April 23) on how Walgreens' app has been updated to offer more personalized and store-specific promotions to customers.
I recently got a call from my wireless carrier letting me know my contract would soon expire. They wanted to know: Was I happy with my phone or was I planning an upgrade?
Home décor e-tailer Wayfair does really well. "The Boston-based company sold $600 million worth of home décor products last year, and CEO Niraj Shah says that revenues are growing at 40% quarter-over-quarter," wrote Forbes' J.J. Colao (July 22).
Tom Ryan of Forbes reported yesterday (April 3) that Macy's is planning to expand its in-store pickup program from 292 stores to 500 by the close of 2013 as part of its "omnichannel" push.