Demographics Posts

Peeking Inside Macy's 'Millennial Floor'

Oct 07,2015 — Allan Pulga

Last week (Sept. 28), Business Insider's Marina Nazario visited Macy's brand new, 53,000-square-foot basement in its New York City flagship store. The floor is called "One Below" and targets younger shoppers.

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Racked on HSN's Success, Its Numbers, and Its Core Audience

Oct 06,2015 — Allan Pulga

Yesterday (Oct. 5), Racked published a fascinating exposé on the retail sales machine known to many as HSN, previously called the Home Shopping Network.

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Daily Dose of iQ: The 'Instagram Effect' Affects How Millennials Shop

Jul 28,2015 — Allan Pulga

On Sunday (July 26), the Financial Times' Andrea Felsted and Hannah Kuchler told the story of Clodagh Pickavance, a 23-year-old Briton (pictured above) who admits that a fear of being seen wearing the same outfit too often on Instagram motivates her to buy new outfits.

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Daily Dose of iQ: Nordstrom Extends 'Trunk Club' Service to Women

Jul 22,2015 — Allan Pulga

TechCrunch reported yesterday that Nordstrom is expanding its Trunk Club subscription clothing service to serve female customers.

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Daily Dose of iQ: Best Buy Launches App-Enabled Wedding Registry

Feb 13,2015 — Allan Pulga

Mobile Commerce Daily reported today that Best Buy has opened a new wedding registry online, which will connect to the Best Buy mobile app next week.

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Daily Dose of iQ: Teen Vogue Looks at How Millennials Shop Over Holidays

Dec 15,2014 — Allan Pulga

New stats from Teen Vogue show that in spite of growing e-commerce sales across the board, the mall is still central to millennials' Christmas shopping.

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Daily Dose of iQ: 'Botlr' Survey Reveals Generation Gap Among Hotel Guests

Nov 13,2014 — Allan Pulga
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Daily Dose of iQ: 'Like2Buy' Brings E-Commerce to Instagram

Sep 03,2014 — Larissa Hsia

Tech Times reported on Friday (Aug. 29) about Like2Buy, a platform created by Curalate, which allows Instagram users to purchase what they see on their Instagram feeds. Nordstrom, Target and Charlotte Russe are the first companies to get on board.

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Daily Dose of iQ: Pinterest Partners with Shopify to Integrate E-Commerce

Jul 23,2014 — Allan Pulga

On Monday (July 21), we blogged about the Facebook "Buy" button, which will allow users to buy desired items directly from the social media site.

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Daily Dose of iQ: Verizon Offering 'Smart Rewards' in Exchange for Customer Privacy

Jul 22,2014 — Allan Pulga

On July 24, Verizon is launching a nationwide loyalty program called "Smart Rewards."

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