While at a tradeshow in Las Vegas, I was on a mission to traverse the seemingly endless aisles of slot machines and gaming tables to try and find places to shop.
“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?
Yes, I COULD just go to Sephora.com and place an order, replenish my current favorites and try new items based on savvy recommendations fueled by my past purchase history, and I do this from time to time for convenience sake, however, it’s just way more fun to visit a Sephora store!
Having spent the better part of a few days combing through sales and revenue data, forecasts and historic facts, I wondered whether the current landscape of retail in 2016 is what we expected it to be.
You may already know that brick-and-mortar is not dead, in fact it is alive and transforming. The physical store is growing and evolving into to something that serves a higher purpose for retailers and brands.
Our team attended eTail East 2016 in Boston last week along with the top retailers across the continent all looking to transform retail together.
Technology has changed retail and transformed customer experiences everywhere. This includes price matching, inventory and selection; plus, drone deliveries. These changes have empowered the consumer to gather information and be well equipped when walking into a store.
Your summer tan might not have begun fading… you might even still have your toes in the sand, but if you haven’t started thinking about the holiday retail rush, you’re likely to find yourself up ship creek without a paddle. (No, that’s not a typo.)
Modern, smart and connected are a few words that describe today’s consumer and should be used to describe your omnichannel strategy as well.
In the beginning of the omnichannel buzz, a lot of retailers and brands felt threatened by e-commerce, mobile purchasing, and showrooming.
Calling all coffee lovers. How long would you wait for your caffeine fix when at your favorite coffee shop?
Welcome to part two of our three part retail trends series, 'Are You on the Retail Trend Train'. In part one we discussed the importance of incorporating video content in your marketing strategies.
Everyone is talking “omnichannel proficiency” but few are taking action so we’re getting up close and personal with the retail strategy! What does it mean? What are the challenges and where do you begin? Who is doing it successfully and what will the next trends be?