On a recent trip to Phoenix, I was stopped in the airport by a virtual reality demonstration that Facebook was putting on. I had never tried VR out before, so I decided to see what all the hype was about.
A new year, a new you… right? As 2016 comes to a close, consumers are hoping for a new retail experience too.
‘Tis the season when the shoppers are out in full force and retailers are looking to capitalize on the impending sales.
In today’s shopping world you cannot JUST be a retailer. You must be an orchestrator for each shopper. You must design such an in-store experience that your customers want to keep returning.
I recently found myself wondering how the mass-hysteria over the new presidency in the U.S. will impact shopping habits.
Not all consumers have the same preferences, but research into shopper psychology suggests there are plenty of ways brick-and-mortar stores can appeal to their patrons.
When the internet was introduced to the public in August of 1991, it caused a ripple effect across our entire culture. When we look specifically at its effect on the evolution of the customer, it has vastly altered the way customers get their information and make purchases.
We all know that evolving technology changes the game for both customers and retailers. In fact, e-commerce sales continue to grow, increasing by nearly 15% in 2015.
Pokemon Go lures, fitness classes and community forums are just a couple of ways that in-store events draw customers.
How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?
Brick-and-mortar retail is dead they said, e-commerce will swallow your business whole. As it turns out ‘they’ had it all wrong and physical retail is instead making a Frankenstein-like revival and disruption.
There are now more mobile devices on the planet than people! With an estimated count of mobile devices at nearly 10 billion and roughly 7.5 billion humans, we are now outnumbered by our devices.
The convenience of online shopping is increasingly appealing to today’s consumer. With Amazon recently announcing same-day delivery in two major cities in Canada – the pressure on brick-and-mortar retailers is stronger than ever.