On April 28, Nick Bilton of the New York Times blogged about what may be "the next era of consumer web search."
CBC News reported last week (April 20), that an Ottawa hospital ordered 1,800 iPads. These are in addition to the 500 iPads hospital staff were already using.
IKEA: Confusing layout = more impulse buys
Shopping for a mobile phone is a confusing and frustrating process. Customers are often lost in a myriad of devices, carriers, rate plans, features and accessories. And even when they choose a phone they want, the activation process can be long and tiresome.
Technology has changed the way people shop and as a result, consumers are looking for a more engaging and interactive shopping experience – especially when shopping for a new phone. With this in mind, iQmetrix is preparing to make a big impression at CTIA 2011 in Orlando, where it will launch its groundbreaking new platform, XQ Interactive Retail.
Has the value of good customer service changed?
For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.
Interactive retail devices took center stage at the National Retail Federation’s Big Show 2011, held Jan. 9-12 in New York City, and as Mercedes Cardona of DailyFinance.com wrote (Jan. 16), “merchants seemed to agree on one thing: Shoppers are bored.”
Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers.
The digital signage/digital-out-of-home (DOOH) industry has matured and moved into the mainstream, according to Keith Kelsen, CEO of 5th Screen and author of Unleashing the Power of Digital Signage. He believes digital signs reached a tipping point in 2010, becoming an integral part of marketing campaigns worldwide.
It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike.
Disney is putting a high-tech, interactive spin on its retail stores, using mobile checkouts and massive animated screens to catch consumers’ attention.