Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.
Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.
Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter by dusting off their homes in a fury of spring cleaning. It is also the time many retailers will have marked down their winter stock to make room for the spring season.
The concept of endless aisle is a simple yet effective solution: using a kiosk or tablet, retailers are able to move their online merchandising strategy into their brick-and-mortar store.
When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.
Increasingly it no longer matters to consumers whether they are online or in-store: they expect a combination of entertainment, convenience and increasingly so, personalization.
Presents are unwrapped, decorations are put away and resolutions are made. The hustle and bustle of the busy holiday season is behind us... But does it have to be?!
What if I told you the retail experience is broken? Most people go into defense mode and tell me all the reasons retail and especially the in-store experience are still important.
Simply putting out a coin bin for donations will no longer cut it. Times are changing as are consumer expectations and your corporate responsibility strategy should change with it.
A big purchase decision is a big commitment. Whether a customer is choosing a new couch or a new computer, they may need a nudge when it comes to taking the plunge.
Larger retailers are beginning to inject a lot of money and resources into complete store overhauls and community programs attributed to their brand.