Today’s customers are savvy, knowledgeable, and well-versed in many, if not all, aspects of the wireless retail space. But it wasn’t always this way. Wireless consumers have experienced a steep knowledge curve, learning and adapting to a brand new and ever-changing landscape.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
A recent report by TrendWatching discussed a recent finding that trust in major institutions (government, business, media, and NGOs) is at an all-time low, which has left brands operating in a volatile new era of consumerism.
There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.
BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.
My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.
Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it.
Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize.
Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.
Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?