An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.
BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.
There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.
When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.
My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.
Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it.
Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize.
Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.
Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.
Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.
Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.