Google launched a concept video yesterday for its augmented reality Google Glasses that it would one day like to manufacture.
"Brands must now be able to optimize mobile channels (using mobile sites and mobile apps) in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish in order to remain relevant," wrote Direct Marketing News' Juan Martinez (April 1).
Because shopping information is omnipresent -- we can look up product and pricing info on our phones at any time, from any place -- today's retailer must offer a consistent buying experience across channels too. This is an omnichannel experience.
Last month, we blogged about the U.S. 'spectrum crunch,' as mobile phone traffic nears wireless network limits (analysts are predicting a spectrum deficit as early as next year).
I was immediately struck by the headline to David Goldman's CNNMoney story yesterday: "Phone customers ditch their carriers faster than ever."
We've written in the past about how Wi-Fi networks could threaten the livelihood of major carriers, but a new article from Gigaom today explores the possibility of independent Wi-Fi providers actually being a valuable ally to carriers.
Back in December, Amazon angered retailers with its Price Check App, which allows consumers to compare prices for items while in-store and buy them at a lower price online or via their mobile devices. Since then, this process has become known as "showrooming" and new data from various researchers shows why the practice is of growing concern to brick-and-mortar merchants.
Mashable reported last week (March 9) that Nike is opening a new pop-up store in the U.K. to promote its "Nike+ Fuelband" running bracelets.
Square's credit-card-swipe accessory for iPads has over 1 million users nationwide (according to USA Today) and now, the Mogul iPad stand intends to make that tablet a more secure POS terminal for retail users.
In spite of the increasing number of retailers offering branded mobile apps, more shoppers are consulting retailers' websites when researching purchases than are using the same retailers' mobile apps, according to a new study released by Nielsen today.
At iQmetrix, we've been hard at work building products to help retailers enhance the in-store customer experience. Our cell phone store POS solution streamlines the POS and back-of-house operations, while our XQ Interactive Retail solutions shore up the front-end, consumer interface within the store.
5 Checkpoints for Next-Gen Wireless Retail Places
On Friday, Alexia Tsotis of TechCrunch.com reported Google is planning on releasing a voice-activated inboard phone app, called "Assistant," to compete with Apple's Siri. Sources say the product will be available by the fourth quarter of 2012.