In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
Today’s customers are savvy, knowledgeable, and well-versed in many, if not all, aspects of the wireless retail space. But it wasn’t always this way. Wireless consumers have experienced a steep knowledge curve, learning and adapting to a brand new and ever-changing landscape.
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
A recent report by TrendWatching discussed a recent finding that trust in major institutions (government, business, media, and NGOs) is at an all-time low, which has left brands operating in a volatile new era of consumerism.
An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.
BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.
There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.
When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.
My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.
Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it.
Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize.
Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.