As a wireless retailer, you want to find ways to provide seamless experiences to your customers both online and offline. Omnichannel strategies are key to your success as a business, but they only work if you can serve your customers effectively and efficiently. A strong omnichannel strategy relies on creative ideas, but you also need the products and management systems to orchestrate your campaigns seamlessly.
Carriers are expecting the in-store experience to go completely mobile but it’s not as simple as plunking iPads in your store and having people use them. Start by recognizing the in-store hurdles you have today, then identify how mobile solutions can help you combat them and make a positive change to the retail experience for both your consumers and your employees.
The vast majority of Americans are no longer first-time mobile phone buyers. In fact, as of 2016, 95% of Americans owned a cellphone of some kind, and 77% owned a smartphone. What’s more, one in ten American adults are “smartphone-only”, meaning they use their mobile in place of a traditional landline service.
Last week I attended the Wireless Repair Expo which was put on in partnership with Mobile World Congress Americas’ inaugural event. If you haven’t been to the Repair EXPO before, make sure it’s on your radar for next year as it was amazing to see so many people come together to strengthen the service & repair industry and make significant strides toward creating meaningful standards.
As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic. Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics.
Customers want great experiences at every touchpoint so businesses need to go above and beyond.
There has been a fundamental shift in retail; when it comes to bricks and mortar, gone are the days of transaction-focused operations. Shoppers are now flocking online to research and order products. To remain competitive during this change, retailers must now consider utilizing all retail channels to make sure they are keeping the customer experience streamlined.
During my time in university I worked in a few jobs and while they were in different industries, a foundation in sales was the common ground. Of all my roles, my favourite was a position with the little-known company, Home Depot. It was there that I learned three very simple, yet very important principles that helped me close more sales than nearly all of my fellow employees. With these principles, I was able to create a process that satisfies customers and results in a successful sale.
With e-commerce sales taking an increasing amount of the retail market share over the past few years, there has been speculation that brick-and-mortar stores will not stand the test of time.
With the surge towards online shopping, is the end near for traditional wireless retail space?
Customization is the name of the game when it comes to building relationships with customers. Just as a gift is more memorable when it is personally picked out for the recipient, a transaction is more successful when it is geared to the consumer's own self-image.
Customer expectations of the in-store experience are higher today than they've ever been before. We know they want what they want, when and wherever they want it. So how do you fulfill your customer’s expectations and dreams?
Ten years ago, almost to the day, there was a major disruption in the wireless world; the iconic iPhone was introduced to the masses. Affected companies had to adapt, change, and move quickly to ride the waves from the impact of this new product/idea. We saw success and failure in response.
One of my biggest shopping frustrations is walking into a store and finding out the product I’d like to buy is out of stock. On most occasions, I’ve done my research on the product to see if it’s carried in your store.