From selling high-consideration products with constantly changing variety to long repurchase cycles, multi-layer sales transactions, and complex add-ons, cell phone dealers face some unique challenges in the world of retail. Add in increasing competition and changing consumer demands, you may be asking yourself, how can you manage to increase profits and stay competitive at the same time?
In the wireless retail space, customer experience is key. Creating positive, informative, and personalized experiences each time a customer walks in the door or looks up our brand online is the only way to foster customer loyalty. But what sets a great customer experience apart?
From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
The service & repair industry has been around for years, but recently it has been becoming a large buzz word in wireless. But it’s more than just cell phone repair; it’s the ever-changing landscape of what needs to be repaired. These products range from cell phones and drones to even home security systems. It’s a fast-paced industry that will continue to change and in order to allow for that change—while still being able to grow and profit—retailers need to be thinking about processes.
Senior Vice President of iQmetrix Payment Solutions, Tabitha Creighton (pictured), reflects on the key takeaways from CES 2018.
In a highly competitive sector like wireless retail, every advantage matters. And while it's important to focus on price points, omnichannel campaigns, and visual merchandising tactics, the customer experience is the primary driver of success. Wireless retailers who excel at making customers feel heard and understood in the sales experience are able to cultivate the largest number of loyal customers. Bringing the consumer into the conversation—and acting on their feedback—will help set you apart from the competition.
You've almost made it through the busiest retail season of the year. It's time to celebrate!
On Retail Management, on Digital Signage, on Endless Aisle and Dropship, iQmetrix is happy to support your wireless business through every sale. Whatever your business needs, we have you covered — even during the holidays. Don't believe us? Watch our video blog and see for yourself!
Considering retail stores are becoming increasingly high-tech, incorporating digital signage into a brand's visual merchandising mix feels like a natural evolution. But digital signage isn’t just a different way to advertise in stores—it’s a better way to advertise. The right digital signage strategy delivers a healthy return on investment (ROI) by cutting long-term costs and maximizing sales opportunities. Here's how:
The dynamic duo of Dropship and Endless Aisle are the products your service & repair shop needs to ramp-up revenue and always be closing on sales.
If you’re already convinced, great! However, it’s likely that you don’t believe me just yet. In order to understand this no-brainer business decision, it’s important to know what the heck Dropship and Endless Aisle actually are!
Black Friday is less than a month away and the holiday season is almost upon us. Online and in-store sales will start to go through the snow-covered roof, but who wouldn’t want to take advantage of the most profitable season of the year. I’m here to give you the gift that keeps on giving: Endless Aisle and Dropship.
Halloween may be fast approaching but I’ve experienced some downright terrifying situations in wireless stores every day of the year. How can you make sure you aren’t scaring away customers? Check your stores for these 3 spooky phenomena…
The science of consumer psychology has advanced significantly in recent years. This is true for both our ability to understand customers and for using psychology to influence and persuade consumer behavior. Aspects of consumer psychology have been engineered into retail environments for decades. But now that retail is evolving into an omnichannel environment, it's time to reconsider old approaches.
As a retailer, you most are likely using a POS System. You are also most likely using a CRM. But do you know if these two systems are working together? If they are, you are already well on your way toward retail integration. If they are not, then these programs are probably working against you.