Privacy and cybersecurity are top of mind issues around the world right now. Consumers are worried about who has access to their personal data, companies are concerned about the financial and PR consequences of a data breach, and regulators are taking these issues more seriously than ever.
Targeting different demographic groups with different sales strategies is one of the oldest tactics in the book. Now that so much of retail is integrated with data-driven technologies, however, this tactic is more accessible and more effective than ever. Retailers are empowered to segment customers in very precise ways, and to target those customers with a high degree of personalization.
The term “Phigital” refers to the blurring of the lines between the physical and digital worlds. From a retailer’s perspective, this term points to spaces that blend in-person and online experiences to create a hybrid of both. As such, the Phigital Generation (the demographic cohort after the Millennials, also known as Phygital or Generation Z) is a young group of digital-native consumers who expect brick-and-mortar shopping experiences to seamlessly incorporate digital technology.
Today’s fast paced retail world means you need to differentiate quickly or be left behind to stronger competition. We see this with the emergence of retail giants Amazon, and closures of once powerful brands such as Danier Leather.
The following blog was written by iQmetrix Integrated Partner, Envysion. They outline how a customer's path to purchase can be made great with the help of your well-trained employees.
You’re watching from across the room as one of your sales employees works with a customer. Your employee hasn’t looked up to make eye contact with the customer in more than two minutes while the customer is anxiously shifting their weight from foot to foot; you cringe as you count the seconds go by.
Visual merchandising is one of the most powerful tools available to modern retailers. When used correctly, it allows brands to easily showcase their products and services while also crafting a unique look and feel for their store. A strong visual merchandising strategy has incredible potential to increase sales and revenue, so retailers who neglect or overlook this fact will be doing so at their brand’s expense. With this in mind, let’s have a look at five visual merchandising tactics that work especially well for wireless retailers.
RQ's functionality is custom-made for your wireless business and RQ Bootcamp is the tailor-made training to make sure you and your team are making the most of your POS!
From selling high-consideration products with constantly changing variety to long repurchase cycles, multi-layer sales transactions, and complex add-ons, cell phone dealers face some unique challenges in the world of retail. Add in increasing competition and changing consumer demands, you may be asking yourself, how can you manage to increase profits and stay competitive at the same time?
In the wireless retail space, customer experience is key. Creating positive, informative, and personalized experiences each time a customer walks in the door or looks up our brand online is the only way to foster customer loyalty. But what sets a great customer experience apart?
The service & repair industry has been around for years, but recently it has been becoming a large buzz word in wireless. But it’s more than just cell phone repair; it’s the ever-changing landscape of what needs to be repaired. These products range from cell phones and drones to even home security systems. It’s a fast-paced industry that will continue to change and in order to allow for that change—while still being able to grow and profit—retailers need to be thinking about processes.
From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
Senior Vice President of iQmetrix Payment Solutions, Tabitha Creighton (pictured), reflects on the key takeaways from CES 2018.
In a highly competitive sector like wireless retail, every advantage matters. And while it's important to focus on price points, omnichannel campaigns, and visual merchandising tactics, the customer experience is the primary driver of success. Wireless retailers who excel at making customers feel heard and understood in the sales experience are able to cultivate the largest number of loyal customers. Bringing the consumer into the conversation—and acting on their feedback—will help set you apart from the competition.