The central theme to "1984," Orwell's renowned novel set in a dystopian future, is the fact that Big Brother is watching the protagonist's every move, eliminating his ability to act anonymously. Modern films like "Enemy of the State" and the Jason Bourne series reveal ways in which government intelligence agencies can monitor us, often in astounding detail. But what about businesses?
It looks like a one-stop shopping area for a bachelor party weekend or for Super Bowl Sunday, but the Westside Market in NYC's "Man Aisle" made headlines yesterday simply because it's designed to make grocery shopping easier for guys.
I've never had a bad experience at the Apple store. I doubt a lot of people have, which is why Apple is always tops in sales per square foot (e.g. $5,647 in 2011) and the envy of retailers everywhere.
Imagine being able to track what your walk-in customers are looking up on their phones as they browse through your store. Previously, obtaining this type of data required a branded e-commerce app connected to NFC/GPS/geo-fencing/location-based technology (and a separate process of tracking the data that comes in), but new developments are making this type of "customer monitoring" possible over local Wi-Fi.
Back in February, J.D. Power and Associates released their 2012 Study of the Wireless Purchase Experience. The study found that a key advantage to buying and activating a phone in-store (versus over the phone, for example) is the salesperson's ability to describe a service or device and complete the transaction in a timely manner.
Last week (April 19), Fast Company's Infographic of the Day featured the work of Livehoods, a research project based out of Carnegie Mellon's Mobile Commerce Lab. Livehoods analyzed 18 million Foursquare check-ins to identify "algorithmic relationships between the spots people frequent," wrote Fast Company's Mark Wilson.
Last week (April 16), David Goldman of CNNMoney reported on AT&T's new $350 million "Aspire" program, designed to groom new U.S. workers to help fill its need for technical staff.
We've been flogging the "future of retail is omnichannel" message for some time now, but for good reason. It's true.
Today, Google announced "Brand Activate," a new format for tracking the effectiveness of online ads.
Wireless retailers are no strangers to the Gen Y demographic, the latter are among the most active mobile device users and also make up the majority of said retailers' in-store workforce.
At iQmetrix, we've been hard at work building products to help retailers enhance the in-store customer experience. Our RQ Retail Management solution streamlines the POS and back-of-house operations, while our XQ Interactive Retail solutions shore up the front-end, consumer interface within the store.
We've blogged in the past about hiring and training Gen Y employees, who make up a large part of the in-store wireless retail workforce. But a new blog post on MediaPost.com takes a look at the other side of the counter: How to serve Gen Y customers.
What are common customer frustrations with the in-store experience?