Business Intelligence Posts

Daily Dose of iQ: Windows Phones, Where Art Thou?

Forbes' Mark Rogowsky today wrote an interesting article about Microsoft and Nokia's failure to gain traction in the smartphone market, and particularly in North America.

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Daily Dose of iQ: Swirl Gives Mobile Coupons to Shoppers Who Disclose Shopping Data

We often blog about the newfangled ways retailers and third-party apps try to obtain real-time shopper data in stores. Inevitably, this type of data collection comes at the expense of consumer privacy.

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Daily Dose of iQ: Kroger Uses Sensors, Metrics to Reduce Checkout Times

Alexander Coolidge of The Cincinnati Enquirer yesterday wrote about Kroger's amazing checkout-line success story: The company succeeded in reducing the average checkout line wait time from 4 minutes to 26 seconds.

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Daily Dose of iQ: Foursquare's Samsung-Sponsored 'Time Machine' Gives Meaning to Check-Ins

I gotta give credit where credit's due. I've long been a critic of Foursquare, insisting for years now that the app was useless. People would say, "No, I like that it shows my friends where I am." My reply to that was always, "If you want your friends to find you, text them."

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Daily Dose of iQ: Carriers and Manufacturers Cater to Smartphone Late Adopters

The Street's Tamara Chuang wrote an interesting article today about the different ways carriers and phone manufacturers are trying to lure first-time smartphone buyers to the store.

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iQmetrix Support Community: Join the conversation!

There are many great aspects of attending iQmetrix events, such as the Summit or Retail Success Workshops.

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A NEW Inventory Management Program: OFFWIRE’S Power50

By Kelly Young, Marketing Coordinator, OFFWIRE

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Daily Dose of iQ: Eye-Tracking Technology Reveals What Shoppers Look At In-Store

"Imagine walking down an aisle at Target and casting a glance at a big orange bag of Cheetos on the shelf. Next thing you know, an ad featuring Chester Cheetah pops up on a video monitor in the aisle," wrote Meghan McDonough of Digital Trends (April 29). "A new eye-tracking device called SideWays is responsible."

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Daily Dose of iQ: A Career In Retail Not What It Used To Be?

Last month, iQmetrix Retail Summit alumnus Doug Stephens posted an interesting blog post on how careers in retail have changed, and in some respects, are going extinct.

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Daily Dose of iQ: New App Lets Retailers Track Deal Redemption In-Store

Yesterday, we blogged about Warby Parker’s new store, which features “hidden sensors” embedded in the store to track how people use the retail space. And today, we came across a TechCrunch article touting a "Mall App (that) Tracks Shoppers With Ultrasonic Device."

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Daily Dose of iQ: Warby Parker's First Physical Store Opens in NYC

Last month, we blogged about Clearly Contacts opening its first physical store on Vancouver's trendy Robson Street.

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Daily Dose of iQ: Infographic Looks at Data Flow from Purchase to Targeted Ads

If you're a retailer or an advertiser -- heck, if you're just a consumer -- you gotta see this: It's an interactive infographic from Advertising Age that shows the path taken by a customer's data when she buys a pair of shoes in-store.

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Daily Dose of iQ: How Do Shoppers Use In-Store Wi-Fi?

In-store Wi-Fi has become increasingly common lately, either via stores' own networks or free Wi-Fi access offered by public spaces like malls and airports.

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