Forbes' Mark Rogowsky today wrote an interesting article about Microsoft and Nokia's failure to gain traction in the smartphone market, and particularly in North America.
We often blog about the newfangled ways retailers and third-party apps try to obtain real-time shopper data in stores. Inevitably, this type of data collection comes at the expense of consumer privacy.
Alexander Coolidge of The Cincinnati Enquirer yesterday wrote about Kroger's amazing checkout-line success story: The company succeeded in reducing the average checkout line wait time from 4 minutes to 26 seconds.
I gotta give credit where credit's due. I've long been a critic of Foursquare, insisting for years now that the app was useless. People would say, "No, I like that it shows my friends where I am." My reply to that was always, "If you want your friends to find you, text them."
The Street's Tamara Chuang wrote an interesting article today about the different ways carriers and phone manufacturers are trying to lure first-time smartphone buyers to the store.
There are many great aspects of attending iQmetrix events, such as the Summit or Retail Success Workshops.
By Kelly Young, Marketing Coordinator, OFFWIRE
"Imagine walking down an aisle at Target and casting a glance at a big orange bag of Cheetos on the shelf. Next thing you know, an ad featuring Chester Cheetah pops up on a video monitor in the aisle," wrote Meghan McDonough of Digital Trends (April 29). "A new eye-tracking device called SideWays is responsible."
Last month, iQmetrix Retail Summit alumnus Doug Stephens posted an interesting blog post on how careers in retail have changed, and in some respects, are going extinct.
Yesterday, we blogged about Warby Parker’s new store, which features “hidden sensors” embedded in the store to track how people use the retail space. And today, we came across a TechCrunch article touting a "Mall App (that) Tracks Shoppers With Ultrasonic Device."
Last month, we blogged about Clearly Contacts opening its first physical store on Vancouver's trendy Robson Street.
If you're a retailer or an advertiser -- heck, if you're just a consumer -- you gotta see this: It's an interactive infographic from Advertising Age that shows the path taken by a customer's data when she buys a pair of shoes in-store.
In-store Wi-Fi has become increasingly common lately, either via stores' own networks or free Wi-Fi access offered by public spaces like malls and airports.