Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.
Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
There are millions upon millions of dollars being spent today on data analysis in retail and in most every industry that you could think of.
We all know metrics are important, they are the compass that guides the business. With all this data available, it can be a struggle for retailers to properly collect and interpret the data they have available to them.
Modern, smart and connected are a few words that describe today’s consumer and should be used to describe your omnichannel strategy as well.
I was travelling recently and booked a long travel day with limited time in between flights. There I was…hanging out in economy seating…for my 5 hour flight…directly over lunch hour…and I was getting hangry!
Data is either loved or data is hated. To some, it is a world of meaningless numbers that are scanned to produce a gut feeling, and to others, it is meticulously combed through and scrubbed and cut up to produce a reasoning in the decision making process. But when comparing the investment of proper data analysis, versus the substantially less investment of an industry veteran’s gut feeling, one may wonder about the ROI.
Guardian reported today that Amzaon has just opened a bookstore in Seattle's University Village stocked with 6,000 books at the same price as Amazon sells them online.
Appliance Retailer reported (Oct. 7) that Japanese clothing retailer Uniqlo is trialling neuroscience technology at its stores in Sydney's central business district, in hopes of matching outfits to customers' moods.
Last week (Sept. 28), Business Insider's Marina Nazario visited Macy's brand new, 53,000-square-foot basement in its New York City flagship store. The floor is called "One Below" and targets younger shoppers.
Yesterday (Oct. 5), Racked published a fascinating exposé on the retail sales machine known to many as HSN, previously called the Home Shopping Network.
Throughout the past decade, by working with various retailers, the iQmetrix team has accumulated a wealth of industry knowledge and hands-on software expertise that made us comfortable to push our professional service offering to the next level. Rather that offering software tips, we wanted to completely integrate our team with a retailer and work together on improvements on all sides of the business operations and customer experience.