Date: April 1, 2014
Published in: CCA Voice, Spring/Summer 2014 Edition
Below is an excerpt of the full article.
By Christopher Krywulak
President and CEO, iQmetrix
Consumer expectations of carriers continue to rise, in terms of coverage, pricing of devices and plans – and also in terms of the in-store customer experience.
The key word in the phrase “in-store customer experience” is of course “experience.”