Target To Test Innovation in 25 of its Los Angeles Stores

Sep 24, 2015 — Allan Pulga

Last week (Sept. 16), Target announced a new initiative called "LA25," as it tests new retail innovation in 25 of its Los Angeles store locations.

"Our teams are hard at work testing new innovations that will take Target’s shopping experience to the next level," the company said in a statement.

"To help us get there, we’re launching an innovation initiative called LA25 in 25 of our Los Angeles stores. There, we’ll test about 50 of our top enhancements and innovations to study the power they have on guest experience and sales."

Innovations Target is testing in the coming months:

  • Beauty Concierge
  • Baby Advisor
  • Digital service ambassador (pictured above)
  • IKEA-like fully decorated room spaces, in the Home department
  • RFID technology for locating misplaced products
  • Curbside pickup and other pickup and delivery options

In other big-box innovation news, Target rival Walmart announced Tuesday (Sept. 22) the acquisition of PunchTab, a Silicon Valley-based CRM startup.

As a result of the acquision, PunchTab joins the company's @WalmartLabs team.

"We’ll use (Punchtab's) technology to enhance our existing 'customer relationship management' tools, or the technology behind how we reach customers across e-mail, on our websites, on mobile phones and in our physical stores," said Walmart on the @WalmartLabs blog.

"This marks @WalmartLabs’ 15th acquisition in the last four years, as we continue to add some of the best talent in the Valley and around the world."

Topics: Wireless Trends

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