Road trip to PDC

Oct 25, 2010 — Chris Nicol

This week, the Microsoft PDC (Professional Developers Conference) 2010 is taking place in Redmond, Wash. and a number of iQmetrix staff members will be making a road trip down to participate. PDC is one of the premiere development conferences in North America, with attendance between 5,000 and 8,000, it is arguably only second to Apple's WWDC. Unlike most conferences, PDC is not a yearly event; Microsoft only puts it on when it has something big to announce or when it is pushing a new technology. In the past, Microsoft has unveiled iconic products like Windows 95, Win32 API, Windows NT 5, .NET Framework and Windows 7, along with official releases of XP, Vista and IE7. PDC has a history of big announcements and exciting keynotes and this year is shaping up to be no different. It will also be the first time PDC will be held at the Microsoft Campus in Redmond -- it sold out in only a few weeks (also a first).

So what will the focus be this year?  Windows Phone 7! Microsoft is going all out with Windows Phone 7, their “take two” in the mobile market, and they need to. There’s no doubt that Microsoft have a lot of catching up to do with iPhone, BlackBerry and Android and one of the keys to their success will depend on the ability to offer great apps. So, they are reaching out to their development base and pushing hard to promote the development of Windows Phone 7 apps on their popular Silverlight & XNA Platforms. Along with Windows Phone 7, this year will feature cloud computing, or more specifically Microsoft’s Azure platform. Last year, this was a big focus for Microsoft. They are not letting up, and rightly so. Cloud computing is going to be a standard in the coming years and Microsoft wants to ensure that it is a major part of that standard. The company continues to push Azure to its development base in an effort to create a bottom-up adoption of the platform.

This is not the first year that iQmetrix has been represented at PDC, but this year the representation is expanding with members from the development, architecture, design and backend teams, along with Kerem Karatal, our CTO. The actual PDC event is Thursday and Friday, with an all-day boot camp on Saturday. It’s sure to be a great event and the best part is that YOU can be a part of it! For the first time ever, Microsoft will be streaming PDC live across the interwebs, just head over to player.microsoftpdc.com to watch the live stream which kicks off Thursday with Steve Ballmer’s Keynote at 9:00 a.m. PST.  I will also be blogging about the various announcements and shenanigans that take place and provide a post-event breakdown for those that couldn't attend or watch online.

Topics: Wireless Trends, Mobile Industry

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