Retail Industry in 2016: Is There an Emoji for That?

Dec 29, 2015 — Zoran Kovacevic
Emojis_Shopping_by_Zoran_Kovacevic

As the New Year quickly approaches, online as well as brick-and-mortar retailers are preparing for trends and challenges that will hit the retail industry in 2016. It is no surprise that consumers want service at the touch of a button, but we're not talking about dialing up the nearest food joint to order takeout or even placing your order online.Imagine sending a few food emojis, or what some of us know as emoticons, to that same joint, and having your order filled and delivered to your door, no words exchanged.

We know that some retailers, like Dominos, are already using the pizza emoji as an ordering tool. Send a pizza emoji, get a pie. However, as Susan Reda points out in her article, There's an Emoji for That, retailers are taking this convenience to the next level. An example of an amped-up emoji service that Reda includes in her article is the Aloft Hotel in Manhattan.

She writes, Aloft Hotel in downtown Manhattan is now offering room service via emoji, enabling guests to order everything from Advil to toothpaste to a city map and a chocolate brownie. The program — called “Text it. Get it,” or TiGi — allows guests at the hotel in the Financial District to order from a menu of six packages. The guest sends a text message that includes her room number and the string of emojis in that package, and the goodies are delivered to her door. 

If relatively small items like toothpaste, brownies, and pizza can be ordered with such ease, what's stopping retailers from offering the same service for bigger items?  

If relatively small items like toothpaste, brownies, and pizza can be ordered with such ease, what's stopping retailers from offering the same service for bigger items?

What if we could purchase clothes, or cars, or even houses with just the selection of an emoji and the push of a button? With technology becoming ever faster and smarter, it's yet to be determined whether retail via emoji is a soon-to-be passing fad or a method of ordering that is here to say. Either way, it's clear that at least for 2016, both retailers and consumers will want to enable their emojis and find that slice of pizza.

 

Topics: Retail Operations

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