Published by: DigitalSignageToday.com
Specialty display technology firm Planar Systems Inc. and iQmetrix, a provider of retail management software for the North American wireless industry, recently announced their partnership designed to provide interactive retail solutions for mobile resellers.
By enabling customers to explore products and their benefits using an interactive touchscreen interface, iQmetrix's new XQ Interactive Retail platform transforms the mobile retail in-store experience with dynamic applications that bridge the gap between the online and in-store experience, according to the announcement. The XQ solution is currently in early-adopter phase throughout Canada and the United States, the companies said.
Using Planar System's touchscreen solutions, wireless retailers can showcase products and information on dynamic visual displays, while facilitating the sales process for staff and providing eye-catching, rich, engaging media that adds a "wow factor" to the wireless retail space.
"The collaboration between Planar and iQmetrix will make it easier than ever for wireless retailers to implement interactive display and increase consumer foot traffic by providing a high-definition, touch-centric experience for customers," said Cris Derr, director of product marketing, Planar Systems, in the announcement.
Planar also will be participating in the seventh annual iQmetrix Wireless Summit held Oct. 16-18 in Miami. The iQmetrix Wireless Summit focuses on the wireless retail industry and draws dealers and vendors from across North America. Planar will be on site showcasing a variety of technology solutions that are applicable for retail environments including the PT-Series and the Clarity Matrix LCD Video Wall System.
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