The Latest Scoop on Wireless Retail

Omnichannel is BS? I Disagree

There has been a lot of conversation lately around the concept that omnichannel is BS. Yes, the term has been overused to the point that people may be sick of hearing it, but in my opinion, the concept and need for omnichannel experiences is more vital than ever. And until someone has a new or better buzz term for it, “omnichannel” is here to stay.

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Truthful Consumerism and How Brands Should Respond

A recent report by TrendWatching discussed a recent finding that trust in major institutions (government, business, media, and NGOs) is at an all-time low, which has left brands operating in a volatile new era of consumerism.

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How to Prove the Value of Your Omnichannel Marketing Efforts

Omnichannel marketing has become a hot topic for retailers and marketers in the past few years. Marketing strategies that span across channels have been shown to benefit small- to medium-sized enterprises and improve consumers' shopping experiences.

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4 Easy Ways to Make Your Brand More Consumer-Friendly

An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.

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Today’s Shoppers are Infinitely Connected. Are You?

BCBG recently announced the closure of its Canadian retail stores and, already, the closures are being attributed to online shopping making brick-and-mortar establishments obsolete.

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Customer Loyalty: What Keeps a Customer Coming Back?

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.

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How Do Visuals Influence Consumer Behavior?

The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.

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Consumer Behavior: Understanding the Nature of Today's Customer

When it comes to today’s shoppers, understanding consumer behavior is complex. Multiple factors affect their actions, from technology to generational/socio-economic differences, cultures, and accessibility.

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Customer Experiences: How Do Your Employees Shape Them?

My recent shopping experiences have been bad, to say the least. I have walked away feeling unfulfilled, and left empty handed. I do, however, still enjoy a trip for the physical ability to touch and see my purchases.

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How An Omnichannel Solution Can Take a Retailer to the Next Level

Customers are evolving as fast as technology allows them. They’re better informed and know what they want, how much they want to pay, and when they expect to receive it. 

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5 Creative Digital Merchandising Solutions That Engaged Customers in New Ways

Retailers must constantly adapt their omnichannel strategies to incorporate new technologies. In general, a solid omnichannel retail strategy should center on the customer, providing them with new ways to engage with the brand story.

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Two Sure Fire Ways to Improve Your In-Store Experience

Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize. 

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Key Takeaways from the Deloitte Consumer Review 2017

For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.

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