If you are a regular reader of the iQmetrix blog, you know we talk a lot about the in-store experience, specifically, how to survive in a time when customers have everything at their fingertips.
In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.
Omnichannel retail strategies unite online and offline channels to deliver a unified shopping experience to customers. Today’s consumers no longer shop only in-store or online. Instead, they fluidly switch from one channel to another, expecting a seamless brand experience across brick-and-mortar, mobile, desktop, print, and more.
In a mobile-first world, retailers need to be up to date with not only the latest information but also behind-the-scenes hardware and data. This means investing in comprehensive retail management solutions that allow flexibility, adaptability, and useable data to drive business decisions and efficiency.
It seems the wireless retail industry is teeming with buzz words these days. Not only do you have to know your omnichannel from your IoT but many of these terms can mean different things depending on who you ask. The latest concept everyone is talking (and confused) about is endless aisle.
When your customer needs a new phone, is it your store they think of? The only time I go to a wireless retail store is when I need to buy a new device.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
Today’s customers are savvy, knowledgeable, and well-versed in many, if not all, aspects of the wireless retail space. But it wasn’t always this way. Wireless consumers have experienced a steep knowledge curve, learning and adapting to a brand new and ever-changing landscape.
The wireless industry is known for big, fast changes. From the early generations of phones installed in cars, to the first handheld device, and now the vast options of phones available today, the industry is always changing.
Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.
Is it just me or do you get that nervous feeling in your stomach when you are about to pull the trigger on software program or tool for your business?