From the technology trends at CES 2018 to wondering what big announcements will come at Mobile World Congress Barcelona it can be easy to get bogged down with having the newest technology. Among these the most important of trends is shopper engagement and with Valentine’s Day coming up, I thought we sould highlight the importance of showing your customers you appreciation. We could all use a little more love in our lives, especially at this time of year! Here are a few ways you can help to show your customers that you care.
You've probably heard the saying "presentation is everything". At iQmetrix, we tend to agree: the way a place or product looks can have a huge impact on how we feel about it. This holds true for brick-and-mortar store locations. A wireless retailer's store environment can have a profound affect on how customers perceive a brand and their likelihood to make a purchase—and visual merchandising plays a big part in creating the right atmosphere to drive sales and gain customer loyalty.
These days buzzwords are more abundant than ever, and wireless is no exception. Two commonly confused terms in the industry are Endless Aisle and Dropship. To provide some clarity, we’ll begin with some definitions and then we’ll go into how Endless Aisle and Dropship work together with our POS software, RQ, to provide endless product options to your customers, allowing you and your sales associates to say nothing but YES.
The beginning of a new year offers a great opportunity for retailers to assess their processes and identify places to improve efficiency. Every retailer’s goal should be to increase revenue from the year before, and sometimes all it takes to achieve a greater level of success is to make a few simple changes to existing operations. So, instead of using precious time and energy attempting to reinvent the wheel, consider some of the simple adjustments below in order to set your wireless store up for success in 2018.
Senior Vice President of iQmetrix Payment Solutions, Tabitha Creighton (pictured), reflects on the key takeaways from CES 2018.
Another year of the tech conference has passed and it's true that CES got off to a bit of a rough start; Las Vegas had a record amount of rainfall on January 10, which made trekking to different show halls and meetings a bit treacherous.
While CES wasn’t without its fair share of controversies, from an all-male keynote speaker list to the loss of power at the Las Vegas Convention Center, there were a few significant technology trends that emerged from the show. Here are 3 of the top trends that emerged during CES 2018.
The following is a guest blog by Service & Repair industry expert, Michelle James.
Looking back, which I only do as a reflection of key learnings, in my mind’s eye, 2017 marks a “beginning.” A time where the wireless repair industry began to notably move from an industry segment resembling the wild, wild west to an industry segment that more closely resembles organized maturity. As with any emerging industry, there were a few bumps, challenges and moments of celebration. I am proud to report that finally, I can see a change in the tides. The sea is starting to rise in concert. The industry is beginning to accept that device repair is not a temporary channel. It is a real consumer category. Most professionals in the reverse logistics space would agree it is not going away anytime soon. The time to grow with it is now.
The wireless retail market gets more crowded all the time. In 2017, Comcast entered the scene with its new Xfinity Mobile offering, creating ripples across the industry as other major telecommunications companies followed suit. On a smaller scale, hundreds of independent stores, chain expansions, and new carriers opened throughout North America last year. That leads to an obvious question: how can new companies compete in a saturated market with a number of well-established players? There may be no easy answer, but there are a number of strategies that can help upstart wireless companies gain an edge.
Being a small, local retailer is both good and challenging. It’s good because it means that you have a built-in community of potential shoppers, whether they’re walking by your store or seeing you in person at the local pharmacy. The challenge is, without a corporation behind you, you likely have a small budget to attract new shoppers with marketing.
Has your local mall been boarded up yet? Not a store left open, tumbleweeds blowing across the empty, cracked parking lot? Isn’t Amazon forcing all the malls to close down?
Oh... you were just there yesterday and struggled to find a parking spot? We had a feeling that might be the case. See, despite all the talk, the great retail apocalypse just isn’t the doomsday some analysts expected.
Customers are humans and they want to have a relationship with other humans that they can rely on and trust. Successful brands, rather than bombarding us with ads and promotions, are shifting their mindsets along these lines showing their human faces and qualities.
If you keep hearing about the wonders of omnichannel marketing but fear that as a small retailer, it's not for you... think again. When you want to create the simplest, most seamless experience for your buyers, you can take a nod from omnichannel marketing and apply the tools and strategies to maximize your customer’s interaction.