The Latest Scoop on Wireless

3 Creative Ways to Use Data to Boost In-Store Traffic

The omnichannel framework—a must for large retailers and small- and medium-sized enterprises alike—directs companies to employ big data to better target consumers.

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What Makes a Customer Loyal to a Wireless Store

When your customer needs a new phone, is it your store they think of? The only time I go to a wireless retail store is when I need to buy a new device.

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Keep Your Wireless Customers Happy With Omnichannel Strategies

In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.

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3 Reasons Customers Visit a Wireless Store

Today’s customers are savvy, knowledgeable, and well-versed in many, if not all, aspects of the wireless retail space. But it wasn’t always this way. Wireless consumers have experienced a steep knowledge curve, learning and adapting to a brand new and ever-changing landscape.

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How to Survive and Thrive in Today's Wireless Industry

The wireless industry is known for big, fast changes. From the early generations of phones installed in cars, to the first handheld device, and now the vast options of phones available today, the industry is always changing.

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When Should You Update Your Omnichannel Strategy?

Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.

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Choosing Software: 4 Common Questions Retailers Ask Before They Buy

Is it just me or do you get that nervous feeling in your stomach when you are about to pull the trigger on software program or tool for your business?

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How Interactive Tools Improve the Retail Experience

In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.

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3 Tips For Small Medium Business Success

So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.

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Samsung Uses Endless Aisle to Grow Revenues

In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.

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4 Wireless Brands That Are Killing It On Social Media & How They're Doing It

When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.

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Should Wireless Retailers Hire In-House Developers?

Some wireless retailers hire in-house developers to create apps and software to help market and sell their retail products, while others outsource work to third party companies that specialize in these solutions.

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5 Steps to Achieve Real-Time Personalization

Understanding your customers’ path to purchase has never been more complicated. It’s no longer so much a linear path, but more closely resembles a maze where your shoppers can enter and exit just about anywhere.

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