When your customer needs a new phone, is it your store they think of? The only time I go to a wireless retail store is when I need to buy a new device.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
Today’s customers are savvy, knowledgeable, and well-versed in many, if not all, aspects of the wireless retail space. But it wasn’t always this way. Wireless consumers have experienced a steep knowledge curve, learning and adapting to a brand new and ever-changing landscape.
The wireless industry is known for big, fast changes. From the early generations of phones installed in cars, to the first handheld device, and now the vast options of phones available today, the industry is always changing.
Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.
Is it just me or do you get that nervous feeling in your stomach when you are about to pull the trigger on software program or tool for your business?
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.