As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic. Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics.
Customers want great experiences at every touchpoint so businesses need to go above and beyond.
There has been a fundamental shift in retail; when it comes to bricks and mortar, gone are the days of transaction-focused operations. Shoppers are now flocking online to research and order products. To remain competitive during this change, retailers must now consider utilizing all retail channels to make sure they are keeping the customer experience streamlined.
Psst...There are only four days left until the start of the iQmetrix Meetup.
Haven't secured your spot? Don't worry! You still have time to register and join iQmetrix in sunny Scottsdale. With an action packed itinerary, endless networking opportunities, and some time for RA + R, this is an event you won't want to miss.
Here are 3 reasons why you need to register to attend the Meetup, right now.
As any wireless retailer knows, personalization is key for connecting with today's consumers. Online and in-person shoppers alike are becoming increasingly accustomed to experiences that seamlessly reflect their wants and needs. As omnichannel marketing strategies become the norm, retailers who know how to personalize the sales experience will stay ahead.
During my time in university I worked in a few jobs and while they were in different industries, a foundation in sales was the common ground. Of all my roles, my favourite was a position with the little-known company, Home Depot. It was there that I learned three very simple, yet very important principles that helped me close more sales than nearly all of my fellow employees. With these principles, I was able to create a process that satisfies customers and results in a successful sale.
Choosing a point of sale (POS) system is kind of like getting married—you want to know what you’re getting into before you tie the knot and commit. Will your POS system work for you long-term? Can it fit the needs of your business as you scale? Will it integrate with third-party offerings that enhance your customer service?
Today’s customers have high expectations of digitally enabled sales associates. According to a Forrester Report, when shopping in store:
- 60% of customers expect mobile equipped sales associates to be able to look up product information.
- 58% of customers expect mobile equipped sales associates to be able to check additional store inventory.
The following is a guest blog post from our partners at Statflo.
After putting in so much effort to research, attract, screen, interview, hire and train the right person for the job, it’s devastating when they decide to leave prematurely. And yet, it happens all the time.
There has been a lot of buzz recently about radio-frequency identification (RFID) technologies and their potential to drastically change the retail industry. For those of you who need a quick refresher, RFID uses electromagnetic fields to automate the tracking of merchandise. These technologies give retailers the ability to track items through every point of the supply chain—from the warehouse right to the store shelves.
With Mobile World Congress Americas (MWCA) and the Wireless Repair Expo quickly approaching, it’s time to start putting together a game plan on how best to go about tackling the two shows and the massive show floor.
The Prepaid Expo this past week offered valuable sessions for any dealers in the prepaid sector or those looking to enter it. Discussions ranged from how to prevent fraud and money laundering, to looking at alternate revenue streams, to an overview of the prepaid landscape.
Have you ever called a customer service number, and then sat on hold for 20 minutes? Not only was listening to the elevator music annoying, but you also spent 20 minutes of your life waiting to solve a problem that probably only took five minutes to fix.
Directly integrating to your point of sale, a modern payment system delivers a robust payment experience for both merchant and customer. From merchant services, to hardware procurement, to remote terminal solutions and everything in between, a modern payment system connects merchants to a total payment ecosystem.