The media has been having a field day lately predicting the demise of retail stores. A recent Fox Business article declared “RIP Retail.” So why are we still talking about investing in brick-and-mortar as the future of retail? Because the store still plays an incredibly important role in many customers’ shopper journeys – whether it begins or ends online.
Shopping used to be one-dimensional. You would either go to the store, or buy something out of a catalog, and that was it. Today, there are so many different ways to shop that not only can the experience be more fun, it can also feel limitless. After all, you can also buy almost anything from anywhere and have it arrive at your door within days.
Over the years, iQmetrix has worked with some of the biggest and smallest retailers in the wireless industry. We have learned so much through osmosis, and have become well-known as wireless retail experts. We are humbled by how much we have learned from our clients, how much more we can learn, and by how excited we are to brave the future with them.
According to the 2016 National Retail Security Survey (NRSS), inventory shrink accounted for 1.38% of retail sales, or $45.2 billion, in 2015. Retailers that participated in the 2016 NRSS say that employee/internal theft amounted to 35.8% of this inventory shrink.
In the wireless industry, it’s a constant struggle to shave time off transactions (particularly activations) and maximize every dollar. If you’re a wireless dealer, I’m willing to make a bet that reconciling commissions with your carrier causes the regular onset of a headache you can set your watch to.
Conferences can be fun, stressful, jam packed with information, and overwhelming. With the 100s, if not 1,000s, of attendees you’ll see at conferences, here are 4 types of people you’re guaranteed to meet!
“I’ve never broken my phone screen,” said no one ever. With the advent of the cellphone and the extreme jump in users that this industry has seen over the last 10 years, a spin-off industry has been created that’s becoming more prevalent in all our cities; Service & Repair. This industry has the sole focus of not only fixing your phone, but also aiming to remove the pain of having to wait days, or even weeks to have your phone back up and running.
Do you often see the same sales staff over performing while others remain status quo? Is this because they’re working that much harder or have you really thought about what’s influencing this behavior? Brace yourself for some tough love... there’s a chance you could be contributing to the problem. As an owner or sales manager, it’s your responsibility to understand what motivates the individuals on your team. Have you recently evaluated your motivation tactics or how you set goals with employees that really impacts sales rep performance?
Customization is the name of the game when it comes to building relationships with customers. Just as a gift is more memorable when it is personally picked out for the recipient, a transaction is more successful when it is geared to the consumer's own self-image.
The following is a guest post from Cate Trotter of Insider Trends.
Are beacons part of your retail strategy? Are you taking the traditional approach or the Google one? While the majority of beacons used in retail are designed to work with a specific app, Google’s Physical Web is a much more open concept. The main issue with current beacons is that they require customers to download and open a specific app in order to trigger your content. This is a significant barrier to uptake.
In today’s wireless climate, independent wireless retailers are facing the same old issues: shrinking margins, competition from online retailers, consolidation, and cost per square foot.
Customer expectations of the in-store experience are higher today than they've ever been before. We know they want what they want, when and wherever they want it. So how do you fulfill your customer’s expectations and dreams?
The Service & Repair industry is a hot market right now, and as more players get into the game, the challenges of bringing repair shops up to speed with adopting best practice standards is coming to the forefront.