Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.
If you’ve been into a flagship store of your favorite retailer, you’ve probably noticed sleek design features combined with the latest innovative technology created to enhance the in-store experience.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.
Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.
Each generation’s expectations and shopping habits have been shaped and changed by technology. Smartphones, Amazon, and a changing retail industry have drastically influenced how people view the in-store experience.
Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.
Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter by dusting off their homes in a fury of spring cleaning. It is also the time many retailers will have marked down their winter stock to make room for the spring season.
The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.
When looking at a new retail management solution, it can be a scary and confusing time. You must think about the time it will take to go through the transition, data you will need to transfer and training of your sales staff. Ensure your transition is as smooth and timely as possible by adding these top priorities to your checklist.
By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.
Technological changes have always powerfully shaped the retail landscape—home refrigeration allowed consumers to stock more food items, the automobile helped patrons transport more purchases, and e-commerce introduced shoppers to products they'd never before dreamed of.