The wireless industry is known for big, fast changes. From the early generations of phones installed in cars, to the first handheld device, and now the vast options of phones available today, the industry is always changing.
Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.
Is it just me or do you get that nervous feeling in your stomach when you are about to pull the trigger on software program or tool for your business?
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
So, you’re a small/medium business (SMB); not selling lemonade on the corner, but not taking over multiple floors of a skyscraper. You’re somewhere between that massive gap.
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
When was the last time someone asked you “do you use social media?” Ages ago? Thought so. In 2017 that question is irrelevant as wireless retailers (also some of the first Internet providers) have been leveraging the platform for customer care and marketing success since the beginning.
Some wireless retailers hire in-house developers to create apps and software to help market and sell their retail products, while others outsource work to third party companies that specialize in these solutions.
Understanding your customers’ path to purchase has never been more complicated. It’s no longer so much a linear path, but more closely resembles a maze where your shoppers can enter and exit just about anywhere.
Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase.
Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.
Should kids have cell phones? It’s a question that’s certain to raise a few eyebrows and a lot of voices. While parents debate on the good and the bad, one thing is certain, the number of children using them is increasing each year.
Having the ability to provide your customers with seemingly endless product options once seemed impossible. However, this type of offering has increasingly become mainstream for retailers. Or so I thought.