As a result of strong holiday sales of its iPhones, iPads and even laptops, Apple announced last week record sales and profits for the last three months of 2010 that “far exceeded analysts’ bullish forecasts,” reported Miguel Helft of the New York Times (Jan. 18).
Last month, we reported that, among the big four U.S. carriers, Verizon was the most opposed to the Federal Communications Commission’s new net neutrality rules (see Net Neutrality). So opposed, in fact, that the carrier announced last week it had filed a lawsuit asking federal appeals court to block the FCC’s recently approved net neutrality regulations for wireless and wired networks.
Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers.
After months –- scratch that –- years of speculation, Verizon Wireless will finally begin carrying the Apple iPhone in February.
The digital signage/digital-out-of-home (DOOH) industry has matured and moved into the mainstream, according to Keith Kelsen, CEO of 5th Screen and author of Unleashing the Power of Digital Signage. He believes digital signs reached a tipping point in 2010, becoming an integral part of marketing campaigns worldwide.
2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).
Back in March, I asked if the Apple iPad would be the hottest device of 2010 (see iPad article). Turns out it was, according to Mashable founder and CEO Pete Cashmore. Cashmore wrote an insightful column about the iPad’s impact on CNN.com (Dec. 17), pointing out that the device was predicted by some to “fail big time,” yet it has soared to 13 million sales.
A recent study by Burson-Marsteller and Proof Integrated Communications has identified just how important it is for companies to have a mobile communications strategy; the research firms examined how Fortune 50 companies use the mobile interface to connect with consumers.
Of the five years that we’ve been publishing News & Views, I can honestly say that 2010 was the most exciting year for covering wireless news, devices and industry trends. It was a watershed year for new technology (i.e. smartphones, operating systems and tablets) and, more importantly, for widespread consumer adoption of that technology.
On Dec. 21, the Federal Communications Commission voted 3-2 to back Chairman Julius Genachowski’s plan for what is commonly known as “net neutrality,” or rules prohibiting Internet providers from interfering with legal web traffic, wrote Amy Schatz and Shayndi Raice of the Wall Street Journal (Dec. 22).
It’s hard to believe we’ve been publishing this little bi-weekly e-newsletter for five years. Since its inception, we have worked to make News & Views a valuable resource for you – our current and potential clients, wireless retailers and industry partners alike.
Six months ago, we pondered m-commerce’s ability to gain widespread acceptance (see Will Mobile Payment Go Mainstream?), but we also pointed out a key technological distinction in the m-commerce concept. Before smartphones, there was only e-commerce (online shopping via laptop or PC). Using smartphones, today’s consumers not only research and buy products online, they also process mobile payments – two very different forms of m-commerce.