The Latest Scoop on Wireless Retail

Most Smartphone Owners Not Loyal to Their Brand: Survey

The majority of global smartphone users (56 percent) polled by German marketing company GfK said they were keeping their options open about which phone they would buy next, “with only Apple commanding a significant degree of loyalty,” reported Georgina Prodhan of Reuters (Nov. 29).

Read More

iQmetrix at Verizon Premium retailers event in Chicago: Ken Burdon's Blog

Chicago is the place to be this week as Verizon entertains its Midwest-area Premium retailers.  Fifty dealers representing 1,200 retail doors converged on the Trump Hotel in downtown Chi-Town and iQmetrix is in the mix.  With the acquisition of Alltel, Verizon is now the largest carrier with more than 92 million subscribers nationwide and growing.

Read More

my RQ: RQ Data at Your Fingertips

The biggest advantage of smartphone technology is the ability to access real-time information on the go. Whether you follow news, sports or social media, your smartphone keeps you connected. Now, with my RQ, wireless retailers can also stay on top of their business’ vital RQ data, even when they’re away from their desks.

Read More

Christmas Shoppers will be Using Apps

According to the an October study conducted by Mobile Marketing Association, 59 percent of mobile consumers plan to use their phones for shopping and planning purposes this holiday season, and 64 percent plan to scout out deals on their phones before heading to the stores, reported Eric Zeman of InformationWeek (Nov. 10).

Read More

YouTube Marketing: Orabrush's Success

Back in May, we ran an article about using YouTube to market your wireless business (see YouTube article). At two billion views per day, the most popular video-sharing website on Earth is watched more than double the prime-time audience of ABC, CBS and NBC combined.

Read More

RIM Pricing PlayBook Below $500

Last month (Oct. 6), we reported Research In Motion had unveiled its first tablet computer, the BlackBerry PlayBook on Sept. 27. I quoted PCMag.com’s Sascha Segan, who speculated the device’s price point being between $600 and $850.

Read More

Gartner: Android Running 25% of World's Smartphones

Google’s Android operating system accounted for 25.5 percent of worldwide smartphone sales in the third quarter, according to Gartner, making it the No. 2 operating system behind Nokia’s Symbian OS.

Read More

A Look at Windows Phone 7 Reviews

The first U.S. Windows Phone 7 smartphones will be available on Monday (Nov. 8), so it makes sense to look at what reviewers are saying about the new operating system. It better be good, because it’s entering an already tumultuous smartphone market dominated by Android, iPhone and BlackBerry devices.

Read More

Competition in U.S. Smartphone Market Heats Up

More people than ever are switching to 3G technology and handset makers are waging a fierce battle to attract them to their devices and operating systems. All of it makes for an exciting period for wireless retailers.

Read More

Not Too Pushy: Tactics for Effective Upselling

Everybody, at some point, has been the victim of a pushy upsell. But, when considered from the salesperson’s perspective, upselling is worth the risk of sounding pushy -- there's an extra profit (i.e. commission) to be made.

Read More

Holiday eCommerce: 5 Tips to Reduce Shopping Cart Abandonment

Sometimes a visitor to your online store initiates the checkout process only to leave without completing the purchase. That bailing-out process, commonly known as shopping cart abandonment, is a big challenge for retailers every Christmas season.

Read More

Use Twitter to Deliver Call-to-Action Discounts

Twitter launched its @earlybird service back in July, but it was recently announced that the company was “setting aside” the discount program for a period of time, reported Leena Rao of TechCrunch.com (Sept. 28). The EarlyBird program, Rao writes, allowed advertisers to distribute offers via the @earlybird account. “They get to determine the terms of the offer, including availability, amount, and pricing. Deals are published via the @earlybird handle several times a week.

Read More

iQmetrix at PDC 2010 - Day 2

Well after a very interesting first day at PDC, which was overflowing with information on Windows Phone 7, Microsoft Azure and other interesting topics it was time to take a brain break and let loose.  Microsoft rented out a bowling alley called "Lucky Strike" in downtown Bellevue.  With tons of games including everything from Guitar Hero to racing games, pool and bowling it was a really fun night.  Our CTO, Kerem Karatal, showed that his skill set includes more than just technology with an amazing start to our game of bowling.  Scott Hanselman, from Microsoft, entertained the crowd by giving roundhouse kicks to a punching bag game, it was a pity our CEO Christopher Krywulak wasn't there to show how it's really done.

Read More