The Latest Scoop on Wireless Retail

iQwaldo in Boston Feb. 1

Verizon Wireless agents in New England will converge in Boston this week as the 2011 New England Indirect Agent Kick Off is scheduled for Tuesday, Feb. 1. iQmetrix’s North American Sales Manager, Ken Burdon, will be in attendance, showcasing all of iQmetrix's business enhancing products and services, including the iQmetrix exciting new Interactive Retail platform: XQ.

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Shoppers more ‘Connected’ than Sales Staff: Survey

For some time now, we’ve been reporting on how today’s customer is more informed than ever (see Shopping Apps and Pre-Purchase Research). Shoppers are increasingly doing online research – reading reviews, perusing discussion boards and comparing prices – before coming into the store do make a purchase. Some customers go so far as to look up product info on their smartphone (often using shopping apps) while they’re browsing in the store.

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Spotlight on Interactive Retail at NRF Big Show 2011

Interactive retail devices took center stage at the National Retail Federation’s Big Show 2011, held Jan. 9-12 in New York City, and as Mercedes Cardona of DailyFinance.com wrote (Jan. 16), “merchants seemed to agree on one thing: Shoppers are bored.”

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Should You Offer a Groupon Promotion?

Groupon, the fast-growing online group discount service, was in the news last week, as Google announced it was pursuing a coupon service of its own.

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iPhone and iPad Propel Apple to Record Quarter

As a result of strong holiday sales of its iPhones, iPads and even laptops, Apple announced last week record sales and profits for the last three months of 2010 that “far exceeded analysts’ bullish forecasts,” reported Miguel Helft of the New York Times (Jan. 18).

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Verizon Sues FCC over Net Neutrality Rules

Last month, we reported that, among the big four U.S. carriers, Verizon was the most opposed to the Federal Communications Commission’s new net neutrality rules (see Net Neutrality). So opposed, in fact, that the carrier announced last week it had filed a lawsuit asking federal appeals court to block the FCC’s recently approved net neutrality regulations for wireless and wired networks.

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Mashable: Using Social Media to Improve Customer Experiences

Retailers generally consider social media, such as Facebook, Twitter and in certain cases YouTube, as marketing avenues; these are means of promoting the brand and developing relationships with customers. 

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NFIB: Creating Mobile Buzz with QR Codes

Two articles in our previous issue (5 Marketing Trends to Watch in 2011and How the Fortune 50 is Using Mobile: Study) mentioned the impact Quick Response (QR) codes stand to make in 2011. 

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Verizon Offering Apple iPhone in February

After months –- scratch that –- years of speculation, Verizon Wireless will finally begin carrying the Apple iPhone in February.

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Top 10 Digital Signage Trends for 2011

The digital signage/digital-out-of-home (DOOH) industry has matured and moved into the mainstream, according to Keith Kelsen, CEO of 5th Screen and author of Unleashing the Power of Digital Signage. He believes digital signs reached a tipping point in 2010, becoming an integral part of marketing campaigns worldwide.

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5 Marketing Trends to Watch in 2011

2010 was definitely the year everything went mobile. Smartphone adoption hit an all-time high worldwide and with it came all forms of mobile media: social, entertainment, news, advertising –- everything. From a marketing standpoint, 2011 should have a few surprises, wrote Patricia Odell of PROMO magazine (Dec. 21).

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Mashable: The iPad, Tablets Changed Mobile in 2010

Back in March, I asked if the Apple iPad would be the hottest device of 2010 (see iPad article). Turns out it was, according to Mashable founder and CEO Pete Cashmore. Cashmore wrote an insightful column about the iPad’s impact on CNN.com (Dec. 17), pointing out that the device was predicted by some to “fail big time,” yet it has soared to 13 million sales.

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How the Fortune 50 is Using Mobile: Study

A recent study by Burson-Marsteller and Proof Integrated Communications has identified just how important it is for companies to have a mobile communications strategy; the research firms examined how Fortune 50 companies use the mobile interface to connect with consumers.

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