The Latest Scoop on Wireless Retail

iQwaldo in Atlantic City Feb. 22

Verizon Tri-State Agent Meetings - Overcast skies and snow in New Jersey didn’t dampen the spirits of attendees to the Verizon Tri-State Agent meetings held recently at the Borgata Hotel and Casino in Atlantic City.  

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Time: Experiential Retail – The Next Technological Revolution?

In September 2009, we reported on a Wharton study that identified brand experience and engagement as the strongest drivers of customer loyalty (see Buying Experience). Now, manifestations of this ideal buying experience – characterized by an exciting store design and user-friendly atmosphere – are taking shape, particularly through the use of technology.

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Interactive Shopping and Barcode Apps Spreading Fast

Smartphones continue to change the way people shop, as customers can often be seen comparing prices and looking up product reviews on their phones while browsing in-store (see Connected Shoppers).

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How VMI Can Improve Wireless Retail Profitability

Forbes.com reported last week (Feb. 16) that a key factor that allowed Wal-Mart to increase its gross profit margin from U.S. operations – up from 26 percent in 2006 to 27.5 percent in 2009 – was reducing its inventory shrinkage.

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Nokia and Microsoft Join Forces in Smartphone Race

At a London press conference (Feb. 11) and at the Mobile World Congress in Barcelona last week (Feb. 14), Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elop announced plans to work together to challenge Apple and Google for top spot in the red-hot global smartphone market.

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At MWC, Google CEO Hails Smartphone Future

Last week (Feb. 15) at the Mobile World Congress in Barcelona, Google CEO Eric Schmidt predicted mobile phones will one day monitor our health, alert us of nearby sales and “do things that we haven’t even begun to think of,” wrote Charles Arthur of The Guardian.

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Open House Regina

Fun times at iQmetrix open house in Regina. Check the video...
 

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iQwaldo in Atlanta Feb. 10

AT&T Strategic Planning Meetings - South East Region AT&T Executives met in Atlanta last week and iQmetrix's Ken Burdon was there. The-three day Strategic Planning meeting was kicked off with a dinner and vendor fair attended by approximately 100 AT&T employees. Approximately 30 vendors were in attendance to showcase their products and services. The latest iQmetrix offering, the XQ Interactive Retail Platform created a lot of excitement as this group see XQ as a vital part of the evolution of the retail experience in both COR as well as Indirect channels. 

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How Social Media Can Improve Customer Service

Has the value of good customer service changed?

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Use Mobile Apps to Drive Business Objectives

More and more companies are getting in the app game. If you’re beginning to create your company’s mobile strategy, it’s important to maintain a focus on what exactly you want your app to do.

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What Marketers (All Sizes) Can Learn from Super Bowl Ads

The Super Bowl is the most-watched single telecast in the U.S. every year. This year’s event on Fox set a record Sunday by attracting an average of 111 million viewers, passing the previous record of 106.5 million, set during last year’s Super Bowl on CBS.

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Verizon iPhone Breaks Pre-order Sales Record in 2 Hours

On Friday (Feb. 4), after two hours of online sales, Verizon suspended pre-orders of the iPhone 4, calling it the most successful first-day of sales in the company’s history.

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AT&T Pits Motorola Atrix against Verizon iPhone

AT&T can no longer brandish the iPhone as the flagship smartphone exclusive to its network – a luxury it enjoyed since June 2007. The company’s new muse? The Android-powered Motorola Atrix 4G.

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