Omnichannel Retail Moves from Channel to Platform (Flipbook attached)

Sep 08, 2015 — Allan Pulga

Every day it becomes more challenging for retailers to deliver the best customer experience through seamless omnichannel strategies. They must integrate back-end and front-end processes while keeping a close watch on delivering consistency across channels. Winning strategies are focused around a centralized platform that can update data such as purchase history, inventory, POS and CRM in real time.

This white paper details the six key benefits to a centralized commerce platform, and includes case study examples of each tactic from Walgreens, Apple, Walmart, Amazon, Verizon and Warby Parker.

Topics: Retail Operations, Customer Experience, Business Intelligence, Platform & Omnichannel

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