TechCrunch reported yesterday that Nordstrom is expanding its Trunk Club subscription clothing service to serve female customers.
The department store acquired Trunk Club -- a men's personal styling company that sends "trunk" boxes with complete outfits (including shoes and accessories; see below photo) to customers -- for $350 million back in August 2014 and has been operating it ever since.
Interestingly, there is no subscription fee for Trunk Club, and clothes you receive are not marked up beyond their ticketed in-store prices.
"The women’s service is not yet broadly accessible – currently, a sign-up page allows women to enter in their email address if they want to participate in the early trials ahead of a larger launch planned for this fall," wrote TechCrunch's Sarah Perez. "Those who are selected to participate will be able to either receive their trunk shipments by mail, or can pick up items from clubhouses in Chicago, Dallas, L.A. and D.C."
Trunk Club for Women will enter in direct competition with Stitch Fix, which offers the same type of service (as does Club W for wine, or Birchbox for makeup). A personal stylist sends you a box of clothing and you pay for what you keep. Whatever you don't want, you can return and ship back for free. Perez notes that items Trunk Club subscribers receive are not marked up beyond their ticketed price in-store, nor are there additional subscription fees for the service.
"Basically, the service is a way to shop and try on garments in the home, without worrying with the hassles of returns – something that not all e-commerce sites today make easy," she wrote.