Published by: RetailCustomerExperience.com
iQmetrix, a Vancouver, BC-based provider of retail management software for the North American wireless industry, and Planar Systems, Inc. a developer of specialty display technology, have partnered up to design interactive retail systems for mobile retailers.
The XQ Interactive Retail platform from iQmetrix allows customers to interact with product information via touch screens in stores. Customers can do things like compare features and specs of multiple smartphones, and investigate pricing and plan options, while they wait for help from a salesperson. There is also a back-end component to the system that allows retailers to easily update product information, manage inventory, and monitor engagement levels. The system, which is just breaking into Canada and the U.S., will now feature Planar Systems touch screens.
"Because our XQ Interactive Retail solution energizes and changes the face of the retail experience, we need the highest quality hardware to best connect with our in-store, consumer facing applications," says Christopher Krywulak, CEO, iQmetrix. "As the leading innovator of touchscreen solutions, Planar exceeded our expectations. We are pleased to be able to recommend this superior product line to our clients."
"The collaboration between Planar and iQmetrix will make it easier than ever for wireless retailers to implement interactive displays and increase consumer foot traffic by providing a high-definition, touch-centric experience for customers," adds Cris Derr, Director of Product Marketing, Planar Systems. "With the Planar PT2285W display, retailers can take advantage of a sleek, stylish monitor that uses similar touch technology found in a variety of mobile devices and smartphones available on the market today."
According to iQmetrix, 10% of all handset purchases in North America go through the company's point-of-sale system.