By Rajani Baburajan, TMCnet
November 02, 2011
iQmetrix, a provider of retail management software for the North American wireless industry, announced partnership with Avnet Embedded, a division of Avnet Electronics Marketing Americas, to offer integrated multi-media solutions including video conferencing for the wireless market.
The XQ Interactive Retail suite of in-store touchscreen applications from iQmetrix is designed to provide wireless retailers with an effective and engaging way to educate and guide customers through the process of buying a mobile device.
The solution provides a complete solution to manage the front-of-house experience and back-of-house operations. It delivers a comprehensive, easy-to-use content management system and extensive content library to streamline the content management process.
The touchscreen application leverages video conferencing to enable wireless retailers to showcase their products on dynamic visual displays. This interactivity enhances customer education and delivers an immersive in-store shopping experience.
“XQ Interactive Retail changes the face of the retail experience,” said Kelly Kazakoff, COO, iQmetrix, in a statement. “Our goal is not only to deliver innovative solutions that help our customers be more effective and efficient, but also to create great experiences whether they are working directly with us or with one of our many partners.”
Under this partnership, Avnet Embedded will provide consultative services for hardware selection, site preparation and installation, as well as warranty extensions and maintenance to iQmetrix retail customers.
The partnership will also enable iQmetrix customers to take advantage of Avnet Embedded's world-class integration capabilities, specifically the strength of Avnet's supplier ecosystem, to source pre-configured media players and touch screen display technologies such as video conferencing to run iQmetrix XQ Interactive Retail in their stores.
“Working together with iQmetrix has allowed Avnet Embedded the unique opportunity to provide integration and deployment services that go beyond those of a typical distributor,” said Chuck Kostalnick, senior vice president of Avnet Embedded Americas, in a statement.
“By leveraging our long-standing supplier partnerships and the talents of our hardware and software experts, we've helped to create a new way for consumers to interact with iQmetrix's products,” Kostalnick added. “We're looking forward to providing our assistance and expertise every step of the way.”
Recently iQmetrix announced partnership with Planar Systems (News - Alert), a global provider of specialty display technology, to provide interactive retail solutions for mobile resellers.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jennifer Russell