Date: April 7, 2014
Published by: Google
iQmetrix was cited as a reference for Google's Mobile Playbook (2nd edition) - "The Busy Executive's Guide to Winning with Mobile."
By Jason Spero
Intro: Last year, Google published the 1st edition of "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". Based on the hundreds of conversations we had with businesses at the time, we saw that most of their questions weren't around 'why I should invest in mobile' but 'how I should invest in mobile'. We originally created the playbook to help executives find answers to those questions and help them take action in mobile."
Source #23 (at end of the document):
iQmetrix. "In-Store Technology: Delivering the Shopping Experience Customers Want." http://www.iqmetrix.com/documents/XQ/Customer-Experience_Whitepaper.pdf